In those old Canadian Club ads, did anyone find the hidden cases of whiskey?". Straightdope.com. 1979-02-02 . Retrieved 2011-05-07. Walker's whisky was particularly popular in the late 19th century gentlemen's clubs of the United States and Canada; hence it became known as "Club Whisky." Walker originally positioned the whisky as a premium liquor, pitching it not only on its smoothness and purity but also its five-year oak barrel aging.

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Canadian Club is also produced in limited quantities in older agings (15 years and up) for special markets. For the whisky's 150th anniversary in 2008, a 30-year-old version was released in a very limited bottling. Canadian Club whisky comes in seven versions, and as a straight rye. All are 80 proof (40% alcohol by volume) except where noted otherwise. In the 2007 IndyCar Series season, they were main the sponsor for Andretti Green Racing #27 driver, Dario Franchitti during their championship winning season, which also included winning the 2007 Indianapolis 500. The first "Hide A Case" campaign officially ended in 1971. A second was started in 1975, where cases were hidden in places intended to be easier to access, such as in Death Valley and on top of a skyscraper in New York City. This second campaign ended in 1981; between it and the first, 22 cases were hidden and at least 16 recovered. [6]

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Edwards, Chris (2007-05-10). "Getting The Royal Treatment". Walkerville Times . Retrieved 2011-05-07. In 1967, Hiram Walker & Sons launched their "Hide A Case" advertising campaign that enticed drinkers to seek out cases of Canadian Club hidden at exotic locations throughout the world, including Mount Kilimanjaro, Angel Falls, Mount St. Helens and the Swiss Alps. The Mount Kilimanjaro case was not discovered until a Dutch journalist happened upon it in the mid-1970s. A small number of cases, such as one hidden above the Arctic Circle, were never found.

Canadian Club Whisky | Master of Malt Canadian Club Whisky | Master of Malt

Hiram Walker founded his distillery in 1858 in Detroit. He first learned how to distill cider vinegar in his grocery store in the 1830s before moving on to whisky and producing his first barrels in 1854. [1] However, with the Prohibition movement gathering momentum and Michigan already becoming "dry," Walker decided to move his distillery across the Detroit River to Windsor, Ontario. [2] From here, he was able to export his whisky and start to develop Walkerville, a model community that Walker financed to provide housing and services for his employees.

Launched in Australia in April 2001, Canadian Club Mixed & Ready is a ready-to-drink (RTD) mix consisting of a 4.8% ABV pre-mixed blend of six-year-old Canadian Club with dry ginger ale, cola, or soda and lime. It is sold in 330mL bottles and 375mL cans. All flavours are also available in New Zealand. An Australian advertising campaign to pitch Canadian Club to those who were "over beer" was hugely successful, and launched internationally. [9] 6% ABV "Premium Strength" is available only in 375mL cans and is mixed with dry ginger ale. [10] Limited edition / Discontinued [ edit ] Types [ edit ] Current Lineup [ edit ] Bottles of Canadian Club Whisky in a liquor store in Iizaka, Fukushima, Japan

Canadian Club : The Whisky Exchange Canadian Club : The Whisky Exchange

Canadian Club". Hide A Case. Archived from the original on 2011-05-12 . Retrieved 2011-05-07. [ non-primary source needed]Dunn, Dan (November 27, 2018). "It Took 160 Years, But Canadian Club Finally Released a Whisky We Love". Yahoo News. Robb Report . Retrieved 12 March 2022.

Canadian Club | Master of Malt Canadian Club | Master of Malt

The Aussie Canadian Club ad converting drinkers globally". Drinks Trade. 2018-12-12 . Retrieved 2022-01-12. During the years of Prohibition, one of the distillery's most important clients was Chicago gangster Al Capone, who smuggled in thousands of cases of Canadian Club via a route from Windsor to Detroit. [3] Inside The Spy Who Loved Me". YouTube. Archived from the original on 2021-12-13. [ self-published source?]The base version, does not carry an age statement. Sold in more than 150 countries, it is most popular line of Canadian Club and is often used as a mixer. In Australia and New Zealand it is 74 proof (37% abv). Bender, Jeremy. "2 countries have been fighting over an uninhabited island by leaving each other bottles of alcohol for over 3 decades". Business Insider . Retrieved 2022-07-11. Double-matured, first in white oak barrels for at least eight years; then casks from the Sherry wine region (Spain). It is 82.6-proof (41.3% abv). Canadian Club was a frequent product placement in the AMC show Mad Men, often being the drink of choice for the main character Don Draper. During the Whisky War between Canada and Denmark, Canadian Club was the usual bottle left by the Canadians. [5] Advertising [ edit ]