The centre-piece of the campaign is a feel-good, optimistic video ad. According to the airline, the idea behind the ad is – “Connecting People. Uniting the World.” Every day, we help unite the world by connecting people to the moments that matter most. This shared purpose drives us to be the best airline for our employees, customers and everyone we serve.” In the initial sixty second spot, which was shown at the Superbowl, France chairs the coalition while they debate on whether to add Alaska Airlines.

As a safety video treatment it’s different, but imparting information by way of a song is (according to academic research) proven to work, and Hooverphonic gives the airline a certain amount of PR value, while of course being (like the airline) Belgian. Delta – The Delta Runway Collection In fact, France’s Gini coefficient, the measure of inequality in a society, is lower today than it was during les trente glorieuses (1945 to 1975), when postwar France regained confidence by helping to pioneer first Concorde, then the TGV, and then in the early 1980s the proto-internet (the Minitel). After all, France devotes a higher percentage of its GDP to redistributing market inequalities than any of its wealthy peers – it even has an unparalleled income support and equalisation scheme for performing artists. As a result, it’s near the top globally for life expectancy, with its workers retiring earlier, on average, than anyone else in Europe (yes, even after the widely opposed reform), and with the lowest rate of poverty among older people. The worst a French woman can do is to “show off” – a big no-no. As for her own wardrobe, Doré favours sophisticated and understated pieces – her favoured palette centres around neutrals with few touches of colour, she favours masculine cuts and often wears flats.

Plainly put, it was elegance by a different name, but the interpretation varies here. While BETC gave Air France an almost dreamlike identity, and stayed focused on the in-flight universe, Aura's take starts from the ground—literally. Paris Fashion Week, Paris, Multiple dates - International week of fashion shows, which takes place every six months with events dedicated to both Haute Couture and to men’s/ women’s ready-to-wear fashion. Learn More. Do you feel like you are living an elegant life? Do you have any lessons in elegance you’ve learned from the French? If so, please share them in the comments section below.

Certain elements of the culture are world-famous, such as the French interest in producing excellent food and wine. In rural areas the French people have kept their traditions and it is not uncommon to see the elder men of the towns and villages playing boules in the town square. France is a country of 67 million people (2017) and is multi-ethnic and multi-cultural. Get the Jeanne Damas effect by topping off every look with her signature red lips – oh so French! 8. Mix the Old With the New Photo: thesartorialist.com Who’s Next, Paris, September/January – 3 events in 1. Who’s Next: Ready-to-Wear, Accessories, Beauty, Lifestyle. Impact: a space dedicated to sustainable fashion. Traffic: innovation and services for Fashion Business. Learn More.Created by Aura by Omnicom, this video will be shown on TV and cinema screens and online from 11 May 2022 on 5 of Air France’s strategic international markets – USA, Canada, Brazil, Italy and Germany. In France, the video will be broadcast in a fully digital format. The campaign also features video clips promoting Paris as a destination, the company’s commitments to more responsible air travel, French fine dining, its Skytrax* awards, its Flying Blue frequent flyer programme and its La Première service. France’s culinary heritage is renowned worldwide, making it a Must-Do paradise for food enthusiasts. The school year runs from early September to early July. Students on exchange will generally attend the Lycée (high school), which is a three-year course of secondary education for students between 15 and 18 years of age. Pupils prepare for the Baccalaureate exam, which is the equivalent to an A Level or Advanced Higher.

The challenge involved each airline taking one flight, and trying to make it as sustainable as possible. For example, see the work we did with SAUDIA, where the airline staged an in-flight sustainability lab on a Jeddah – Madrid flight. While other airlines have used celebrities in the past in their safety videos (notably Air New Zealand), the execution normally involves celebrity voice overs interspersed with cabin crew demonstrating the safety features. To rectify this, Air France decided to introduce a uniform in 1946. The airline selected Georgette Renal Fashion House to create a comfortable and durable wardrobe. The uniform featured a petrol-blue suit, a poplin blouse, a summer dress, a felt beret embellished with a winged seahorse, and a coat. At the time, the style maintained a military aesthetic influenced by the post-war era. In 1948, the airline unveiled a new uniform version with updated navy blue colors and lighter fabrics. The video ends by revealing the company’s new brand strapline – “Elegance is a journey. Air France.” This is meant to embody “the values of Air France, its style, as well as its attention to others and to the planet.” Alaska Airlines – Care Coalitionminutes to understand why Paris Region is the center of sustainable fashion Hear how the region has cultivated a variety of resources - accelerators, events, programming - to build new businesses and help companies meet future regulatory and transformation goals. Don’t miss the Festival of Lights in December, when the city is transformed into Romantic Elegance and a dazzling display of illuminations, celebrating both art and culture. Discover the Wonders of Provence How sad if the real narrative about France – a remarkably successful social democracy – were lost to the lowest common denominator of the challenges it faces. But far more worrying is that an angry debate, often played out in the media on skewed terms, is monopolising attention and sapping the country of the social trust needed for flexibility, creative public policy, and to resist populists selling a siren song of c’était mieux avant (things were better in the past). But there is an incredible disconnect between what tourists see, what foreigners living in France see, what French people living abroad see, what this recently naturalised français sees, and the hyperbolic, catastrophist nature of France’s own domestic discourse about itself (that is, the French people convinced their country has gone to hell). At the top of the tower, she crosses an imaginary and enchanting sea of clouds, evoking the special timeless moment that can only be experienced on board a plane. Her long train then ascends above the illuminated tower before metamorphosing into the red accent, the company’s brand symbol embodying its excellence and expertise.

The brand new Brussels Airlines safety video, released on August 1st, instead takes the form of a music video, where Hooverphonic lead singer Geike Armaert sings her way through the complete safety demonstration.The video ends by revealing the company’s new advertising signature – “Elegance is a journey. Air France.” This signature embodies the values of Air France, its style, as well as its attention to others and to the planet. With his practice founded over 40 years ago, in 1979, Pierre-Yves Rochon is often considered the godfather of French interior design. Over the years, his multi-award-winning studio has created interiors for a range of luxury hospitality and residential projects, including iconic landmark properties and brand-new innovative developments. The studio prides itself on creating interiors that are comfortable as well as refined and that have an element of timelessness about them. From the romantic streets of Paris to the sun-soaked beaches of the French Riviera, and from the majestic châteaux of the Loire Valley to the tranquil countryside, each destination offers a unique glimpse into the country’s captivating allure. So today I thought I’d take a moment to share 10 things I’ve learned about elegance from the French. Worth revolutionised the French fashion industry by introducing the concept of grande couture. For the first time in the country, high fashion was being produced on a large scale. However, Worth, who also founded the Chambre Syndicale to regulate and provide a framework for the French fashion industry, later spoke not of grande or large-scale couture, but haute (meaning ‘high’) couture. “That,” says Steele, “was definitely a way of differentiating [ grande couture] from the simultaneous rise of confection, the first round of ready-to-wear clothing, sold in department stores in France… He claimed that [ haute couture] was an art form and that he was an artist.”