The sachet seasoning is versatile and adaptable for different recipes – allowing it to be at the forefront of popular cooking and easy to embed into the latest modern food trends. Crafting award winning products for some of the biggest names in the business, it specialises in working closely with customers to convert big trends into food and flavour concepts that are both completely unique in the market but also highly accessible.

She added: “Flava It was one of The Flava People’s first product lines and we felt it was time to celebrate its success and give it a face lift for younger families who may not have experienced the brand yet. We have all worked hard growing the Flava It brand over the last 40 years, the rebrand feels like a celebration of where we have got the brand too and how far we can now push it.” Tapping into this insight, the brand also hopes the reboot will re-engage and excite new families, who in a post-covid world are more likely to cook and explore new flavours together at ‘tea time’. Returning to supermarket shelves this June, The Flava People hope to engage with new shoppers looking for convenient ‘sprinkle, cook and enjoy’ recipes this Summer.

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According to the International Food Information Council, 2020 food and health survey, the pandemic caused 85% of people to alter their cooking habits, with 60% of respondents saying that they are now spending a significantly greater amount of time cooking for themselves. The full ‘Flava It’ portfolio consists of Chinese Style, Garden Mint, Smoky BB, Garlic & Herb and Piri Piri. Make your favourite Chinese-style dishes at home easily when you have Flava-it Chinese Marinade Seasoning.

It consists of a piquant and aromatic blend of spices, such as star anise, cinnamon, ginger, garlic and dried onions. Flava-it’ has been originally crafted to focus on timeless family favourites, building its range over the years to incorporate classic flavours that everyone knows and foodies love. Lucy Wells-Cole, Marketing Executive for The Flava People, said: “As a family business The Flava People has family at the core of everything it does – which is why we remain loyal to flavours that we know people want and enjoy in their homes.Celebrating 40 years in our supermarkets, the ‘Flava-it’ revamp highlights the no nasties ‘natural’ ingredients and the simplicity of the range. Each seasoning– which contains no artificial ingredients, flavours or preservatives – can be applied to a range of dishes prepared in your kitchen.