I LOVE it. I had no expectations having never heard of it prior to being asked to review the product, but having had the good fortune of having it come to our household I am really pleased to have been chosen to review the product. Although I can see why the product may be marketed at the 6+ population, I have to say that the product has a great value to a much wider audience. For example, as someone who ran professional development programmes for teachers, I would use this the people arrived at my training sessions. asking them to create a name badge to help us all know a little about who they are. It would also be great for kids birthday parties - you could make badges in advance with kids names on and then they could take them home.