Using qualitative methods for data collection which included Individual Interviews with the Jordanian T-shirts’ designers, Focus Groups with the wearers, and Observation of key venues and events where Jordanian T-shirt were in focus, the study aimed at answering how and to what extent has the T-shirt been utilised for affirming and preserving Jordanian national and cultural identity? On this account, did the Jordanian T-shirt took on the role previously held by Jordanian traditional costumes? What’s more, is it turning into the new unofficial uniform in the country? This research is concerned with investigating the phenomenon of “Jordanian T-shirts” – as this study identifies them – which emerged in Jordanian society since 2004, as an act of re-constructional development in the quest for a distinctive identity.