The lyrics deliver a "positive and hopeful" message about "not being daunted by dark situations and to not lose the confidence and strength to stand up again". The Album received generally favorable reviews from music critics, who commended Blackpink's vocal ability and stylistic variety; however, a few critics found the album short and its production outdated.

stars out of 5 -- "The eight-song set is a slick, confident and wildly entertaining release from the biggest girl group in the world. The opening track, " How You Like That", is a pop, trap and hip-hop song infused with regal horn blasts and a braggadocious hook, accompanied by elements of Arabic music during Lisa's second verse rap. On July 23, YG Entertainment released a teaser poster for a new collaboration single between the group and a then-unconfirmed artist, set to be released in August. The closing track, "You Never Know", is a heartfelt pop ballad with "majestic vocals and a sense of triumph". Following Blackpink's virtual concert "The Show", The Album rose from number 148 to 59 on the Billboard 200.The album debuted at number one on the New Zealand albums chart, becoming the first album by a female Korean act to top the chart and the first album by a female group to do so since The Pussycat Dolls's PCD in 2005. Blackpink explained that The Album is meant to show a more mature side of the group by singing about a diversity emotions experienced by girls growing up, rather than just singing about love. El vendedor envío bien protegido mi paquete, es una tienda de música conocida aquí en México, no lo abrí porque es un regalo.

Blackpink member Rosé stated "I think it has made us more focused into completing the album and making it the best thing we can give to our fans.On June 7, YG Entertainment released a prologue of Blackpink's newest reality show, 24/365 with Blackpink, ahead of its launch on YouTube. For items that are dispatched using our standard service, we ask that you wait 14 days from the date of dispatch before reporting any items as undelivered. According to the International Federation of the Phonographic Industry (IFPI), the album was the fifth best-selling album worldwide in pure sales in 2020.

THE ALBUM charted at number 2 in the UK quickly earning the project the honour of being the highest-charting release by a South Korean all-female act in history.Starting on June 15, a series of teasers were posted every day on the group's official social media accounts with the featured single revealed as " How You Like That" on June 17. On November 25, the group performed "Lovesick Girls" at the Waktu Indonesia Belanja, an event held by e-commerce platform Tokopedia. On December 3, 2020, it was announced that Blackpink would headline a virtual pay-per-view concert to promote their album, set for launch on January 31, 2021. The Album and its singles were noted for having better chart performances compared to Kill This Love and its title track.

The Album debuted at the top spot of the Gaon Album Chart, and broke the record of first week sales on Hanteo among girl groups, with 590,000 copies sold in just one day after its physical release date. The release was accompanied by a music video, directed by Seo Hyun-seung, which was released on the group's official YouTube channel the same day. Lovesick Girls", "Bet You Wanna", and "Pretty Savage" charted in the top 10 of the New Zealand Hot Singles chart, and "Crazy Over You" placed thirteenth. In August, the group unveiled that the physical editions would be available in four versions along with a limited edition LP. The album also became the highest-charting female Korean album and the highest-charting album by an all-female group since Danity Kane's Welcome to the Dollhouse in 2008.

It was led by the album's title track " Lovesick Girls", which debuted at number two on the Global 200.