Prime was the sponsor for Timmy Hill's number 13 car for NASCAR. [46] In their official statement they said it meant they have "access to talent and footballers which they do leverage in some of their marketing". [15] What sets Prime apart is its commitment to providing a healthier alternative for rehydration. By opting for natural sugars from coconut water instead of artificial sweeteners, Prime strives to offer a more wholesome and balanced hydration option. Coconut water is not only delicious but also contains essential electrolytes like potassium and magnesium, which play a vital role in maintaining proper hydration levels. Some of these compounds interact with your gut biome in your lower intestines, and we just don't know a lot about what effect that has." Perillo, Sarah; O’Brien, Susie (March 29, 2023). "Schools move to ban Prime energy drink". heraldsun . Retrieved May 19, 2023.

The match ended in a draw, but Paul and KSI put on an entertaining show for the millions of people who tuned in. Since the fight, the two stars have continued to interact with each other on social media, and their feud still remains one of the most talked about topics in the online world. While the ingredients vary slightly from flavour to flavour, the two main ingredients in Prime Hydration are filtered water and coconut water from concentrate. Prime energy drink peddled by Logan Paul, KSI is danger to kids: Sen. Schumer". New York Daily News. July 9, 2023 . Retrieved July 9, 2023. Bulbul, Nuray; Morris, Seren (February 23, 2023). "What is Prime drink and why is it so expensive?". Evening Standard. Archived from the original on March 30, 2023 . Retrieved March 30, 2023.Paul has run into multiple controversies throughout his time in the public view, ranging from alleged sexism and misogyny to claims of animal abuse. Paul and KSI’s feud has been one of the most talked about topics in the online world for the past year.

Prime Hydration Drink is a game-changer when it comes to replenishing your body's hydration levels. With a thoughtful blend of electrolytes and natural sugars derived from coconut water, Prime offers a refreshing and revitalizing way to rehydrate during or after physical activity. The most concerning product from Prime, is the Prime Energy drink, which is currently not sold in South Africa. This drink contains a whopping 200mg of caffeine, which is significantly higher than its competitors, such as Monster Energy with 160mg per can and Red Bull with only 80mg (3,4). When compared to a cup of coffee, which only has 40mg of caffeine, the high amount in a single drink is worrying (5). Regular consumption of energy drinks can lead to various health issues including heart arrhythmias, headaches, high blood pressure, inflammation, and chronic conditions, such as diabetes and obesity (6–10). Bossinakis, Charisa (January 12, 2023). "Gordon Ramsay tried KSI and Logan Paul's Prime energy drink and gave it a savage review". LADbible. Archived from the original on January 12, 2023 . Retrieved January 12, 2023. Despite being caffeine-free, bottles of Prime Hydration — the one available in supermarkets — have a disclaimer on its containers, saying it's not suitable for children under the age of 15, pregnant or breastfeeding women.

We have a very confused general population on what good sports nutrition actually looks like. They tend to think it needs to be in a supplemental form, but the athletes I work with have a food-first policy," Professor Desbrow said. Gutiérrez-Hellín J, Varillas-Delgado D. Energy drinks and sports performance, cardiovascular risk, and genetic associations; future prospects. Vol. 13, Nutrients. MDPI AG; 2021. p. 1–31. Prime Hydration does not see itself as an energy drink, e.g., like Red Bull. It simply does not have the same ingredients (no caffeine, no taurine, and no mountains of sugar). PRIME By Logan Paul x KSI". PRIME. Archived from the original on January 17, 2023 . Retrieved January 19, 2023.