Cotswold brewery teams up with Jeremy Clarkson to launch his own lager". Punchline Gloucester . Retrieved 26 December 2021. a b c Quadri, Sami (28 November 2021). "Jeremy Clarkson reveals what he really wanted to call his new lager Hawkstone". Evening Standard . Retrieved 26 December 2021. a b Clarkson, Jeremy. "Hic! Turns out I can organise a piss-up in a brewery: My own". The Times . Retrieved 26 December 2021. Is lager that bad, though? Sure, without naming names (Fosters), some are to flavour what Russia is to neighbourly relations, but some give IPAs, pale ales, session beers and so on a run for their money – does Jeremy Clarkson’s Hawkstone Lager (recently followed up by a cider) do the same? Some beer bros have criticised Clarkson’s 4.8% brew for not having enough head. However, it avoids tasting flat, and anyway, I don’t want to spend three hours waiting for it to settle so I can finish pouring. Bubbles bubbling away help with crispness – that is what you get.

Hawkstone Lager is distributed by the Craft Drink Co. [8] It has the same barcode as the former Cotswold IPA 5.2% which "was born out of our brewer’s love for big tasting American keg IPAs". [9] Advertising [ edit ] Chilling legend behind Jeremy Clarkson's Hawkstone Lager name". Gloucestershire Live. 3 December 2021 . Retrieved 26 December 2021. Hawkstone Lager is a lager created by television presenter and farmer Jeremy Clarkson using ingredients grown at his Diddly Squat Farm in Chipping Norton, Oxfordshire, England. It is brewed by Cotswold Brewing Co. near Bourton-on-the-Water, Gloucestershire. [1] History [ edit ] Cotswold Brew Co. (p. 55)" (PDF). Blakemore Fine Foods Alcohol Catalogue 2017 . Retrieved 6 July 2022.The tagline Clarkson settled with to market his local brew is: "Hard to make - easy to drink" which fits the story of labour that he is selling. Not that I was expecting a picture of his face on the label – and in some ways, given that some of the population will be anti-Clarkson and pro-beer, it is probably tactical. However, even Diddly Squat Farm gets diddly squat of a mention, which seems odd, even though it was partly brewed by the Cotswold Brewing Co. Of course, maybe you just want a nice lager to get shit-faced on. Or ease the self-induced flaming misery of a vindaloo. In which case, Hawkstone Lager does the job nicely. Cheers to that.

However, part of me thinks that maybe paying a little extra for a quality local product is not the worst idea, where possible. Clarkson’s Farm was, after all, about showing just how in need of help Britain’s farming industry is. Four for six can’t leave much in the way of profit.Being globally famous thanks to the original BBC Top Gear TV show’s success, Hawkstone Lager can trade on name recognition and witty, social media-based marketing that utilises Clarkson’s style of humour. Had I been duped into buying a sub-par beer? And that makes it hard to imagine the barley grown in unforgiving Cotswold soil at Diddly Squat Farm is anything but quality. That the ‘master brewer’ mentioned on the bottle is infinitely better at making beer than Clarkson is at ploughing fields and that the water it uses as a base is as pure as a lily is reassuring.

Clarkson himself experienced a scary run-in with alcohol that caused him to be rushed off to a hospital in Majorca. a b "Jeremy Clarkson shares 'bad news' about 'offensive' lager ad". Dorset Echo. 5 December 2021 . Retrieved 26 December 2021. Clarkson reportedly told The Sun: "There's so much you can't say. For example, 'This is a delicious breakfast beer' — they won't allow it. It's very boring. Basically, all I'm allowed to say is, 'This is lager'." Where some beers linger for too long or try to fool you with overly harsh hoppy bitterness, Hawkstone Lager gets your palate and mindset ready for just one more. Which, of course, it rarely is. In reality, Hawkstone Lager – named after a local Neolithic stone – tastes like it has more weight and body than your average Carlsberg or Kronenbourg and boasts a darker amber colour. It sits closer to a lighter IPA – maltiness, fragrance and fruitiness included. Yet despite those things, it retains that essential thirst-quenching quality of a good lager.Jeremy Clarkson's banned advert for his Hawkstone lager". Oxfordshire Live. 22 December 2021 . Retrieved 26 December 2021. Woodruff, Leanne (10 January 2022). "Clarkson riles locals with new beer for Diddly Squat farm shop". Gloucestershire Gazette . Retrieved 18 January 2022. However, this wasn't his first choice. The Express reported that Clarkson had pushed for the slogan to be: "If you are an alcoholic, don't fight it, feed it." When is a beer not a beer? When it’s a lager, so the bad joke Ben Griffin just made up goes. Yet it is an attitude held by some beer enthusiasts. It is no coincidence that Hobgoblin ale had a campaign slogan that remarked: “What’s the matter lagerboy, afraid you might taste something?”