A toddler has finally been reunited with his lost toy money after it went on a 600-mile railway adventure. The beloved toy, which the three-year-old boy had treasured since birth, had disappeared while the boy and his mum, Kayna Tay, were travelling from Oakham, East Midlands, to Bristol Temple Meads on Monday, November 20. Yet according to Georgina Johnson, founder of The Laundry Arts, a London-based programme by and for BAME creatives, it may be too late. H&M can push the envelope all they want but, the 26-year-old says, “people of my generation have lost interest in the brand itself. A few large brands and smaller brands are being quite flexible with the image they are building and how they are engaging with contemporary audiences. H&M may try to dot around a few semi-diverse campaigns each year, but largely they come off as tokenistic, especially when you repeatedly have the one dark-skinned model somewhere in the motif.” Tay said: “My little boy was inconsolable when we realised we’d lost Monkey on the train and we arrived at Birmingham New Street. But the treatment we received from the customer services team there, who mounted a miracle mission to find the monkey again, was above and beyond what I could have expected. They realised what had happened when changing trains at Birmingham New Street. Kayna, 43, and her distraught son went to the station’s reception to report the lost monkey. Customer service assistants Leon Allen and Vinny Murphy arranged for a search to take place, and the beloved item was found after the train terminated at Edinburgh Waverley, Network Rail said.

The first step, surely, is to ensure that the decision-makers and creative teams at H&M are representative of their global markets. The board of directors at H&M is made up of four white men and six white women, so some things are proving slow to change. The answer is not big statements, but working with small communities, young individuals and building conversations around the identities of the consumer. H&M do, however, run campaigns that are inclusive in terms of models’ race, age, gender and sexual orientation. Their Divided: Love for All collection, launched last year, supported the United Nations’ Free & Equal campaign and will be repeated this year. They have nine brands catering to different sectors of the market and plans to retrain the CEO and 1,000 managers. And despite a drop in profits plans for the sixth consecutive quarter, they still have plans to expand in 2019 across all brands. I can’t thank everyone involved enough, across all the train companies, for not only making my little boy smile again, but he loves Monkey’s new jumper and is full of questions, fascinated by the adventure he’s been on.”But the treatment we received from the customer services team there, who mounted a miracle mission to find the monkey again, was above and beyond what I could have expected. I can’t thank everyone involved enough, across all the train companies, for not only making my little boy smile again, but he loves Monkey’s new jumper and is full of questions, fascinated by the adventure he’s been on.”