If you have a drier skin type, cream bronzers are a great option as they won’t turn cakey during the day (especially great if you want to avoid touch-ups). While I do love a soft powder bronzer (I often reach for the Pat McGrath Labs Skin Fetish Divine Bronzer), I find creams just hit differently compared to their matte counterparts – and turns out Bobbi Brown make-up artist, Amalie Russell, seems to agree with me. She suggests placing your formula on the high points of your face where the sun would catch, like your forehead, cheeks, nose bridge, brow bone and chin. The difference between a cream and powder is not just in the formula, but in the finish also. 'Cream bronzer has a whipped and satiny feel that glides onto the skin which makes it appear dewy, glow-y and hydrated, while powder bronzers tend to be denser in formula and give the skin a matte, shine-free finish'.

Despite what you may believe, cream bronzers are actually very easy to apply (no, you don’t need some fancy brush to blend yours out). Alternatively, a cream bronzer can be used to achieve a diffused sun-kissed look with lighter application. 'Cream bronzers should look like you have spent the day out on the beach or outdoors,' says Amalie.

How do you apply bronzer?

A top tip from Amalie: she recommends dusting a sheer coat of powder bronzer on top of a cream bronzer for a longer-lasting effect. How should you apply cream bronzer? According to Amalie, using your fingers or a flat foundation brush will do the job. 'The best tools to blend cream products are synthetic-based because they don’t absorb oils or powders from the product, meaning they diffuse cream products beautifully.' Where you apply your cream bronzer really depends on the kind of look you’re going for. Are you heading out for a dog walk in the park, or a dinner with friends? For a glam night-time look, Amalie suggests using a ‘blend upwards and outwards’ technique on the areas you want to contour, such as the chin, cheekbones and temples.

verifyErrors }}{{ message }}{{ /verifyErrors }}{{