Sip it straight and you’ll find notes of juicy red berries with hints of strawberry, along with sweet and fruity pomegranate flavors. Given the spirit’s typically neutral character, flavoured vodka’s exponential growth is perhaps unsurprising, but the standard of the base vodka is even more important than the flavourings when it comes to a quality product. Trivia:• The circumflex, a.k.a. the “little hat,” is the only French accent mark that is found on each of the five vowels. Historically, it often indicates a spelling change from Latin. Renowned for its high-quality flavoured vodkas, CÎROC has launched brand new limited-edition expression, CÎROC Pomegranate.

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