We like to think that consuming matcha daily is that small action or snowball at the beginning that can lead to bigger positive changes. It is a simple thing that we can all do to support our health and well-being, which is positive on its own but can also encourage us to make other changes or do other things that are good for us. In this study, the group data showed that exercise-induced fat oxidation was significantly increased by 35%! The mission of The Healthy Life Foundation is to support scientific and medical research targeted at preventing degenerative disease and extending both human health span and life span and thus improving quality of life nationally and globally.

For those who exercised regularly throughout the Challenge, 86% noted an increase in their ability to exercise for longer. Matcha is anti-bacterial and contains incredibly high levels of epigallocatechin gallate (EGCG), which is helpful in reducing inflammation and to even skin tone. The antioxidants are also known for reducing acne and increasing skin elasticity. We were thrilled to learn that in just 21 days, 67% of all participants noticed a marked improvement in their skin, with some mentioning fewer breakouts, brighter skin and a healthy glow!A hand-held battery operated matcha tea/milk frother is a very good alternative to the bamboo whisk. We use this Aerolatte one that was developed specifically for matcha. Believe it or not, lumps are a sign of quality! At OMGTea we only use high-quality organic leaves that are gently and slowly stone ground to make sure the leaves are not burned and that the powder is fine. This process not only ensures a smoother taste but it also ensures your matcha mixes better with water. The finer the powder however, the more prone it is to clumps. Clumps forming can be avoided if the matcha powder is sifted before adding water or if the clumps are broken down by whisking after you have added water. Agreement to Rules: By participating, the Contestant (“You”) agree to be fully unconditionally bound by these Rules, and You represent and warrant that You meet the eligibility requirements. In addition, You agree to accept the decisions of OMGTea Ltd as final and binding as it relates to the content of this Campaign. Indeed, the research carried out at the University of Salford shows that Matcha green tea may have significant therapeutic potential, by mediating the metabolic reprogramming of cancer cells. Studies are ongoing and OMGTea will continue to work closely with one of the world’s leading micro cell biologists, Professor Michael Lisanti.

GREAT TASTE: With a 2 Star Great Taste Award 2017, this matcha is top of the range and what tea ceremonies were created for. After being steamed and then freeze-dried, the highest quality leaves are selected and the stems gently removed. The last step in producing our Matcha takes place in the factory where special granite stone mills grind the Tencha tea into superfine Matcha powder. The grinding itself is done in a cleanroom in which temperature and humidity are kept constant. Industrial quality air filters keep the air clean and eliminate bacteria and germs. One single stone mill grinds only up to 30-40g of tea per hour, which is the amount of one of our OMGTea Matcha tins. More rapid grinding would burn the leaves. The prize is as stated and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability ,and we reserve the right to substitute any prize with another of equivalent value without giving notice. We run tests for heavy metals across our full product range on a regular basis and as a result of robust quality controls and laboratory analysis, we can guarantee that our matcha green tea is safe for consumption and does not contain any contamination of heavy metals outside of the legal limits. According to our General Specification we guarantee a value of no more than 5mg/ kg however in our analysis we detect around 0.1 mg / kg and in some cases the lead content is so low it is undetectable.The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent. Using a fine tea strainer, sift 1 gram (1/2 a level teaspoon) of matcha into a cup/bowl. Quality matcha is an ultra-fine powder and easily becomes electrostatic, forming lumps. By putting your match through a fine sieve, you will remove these and thus, ensure a smooth, clump-free cup every time. Rich in fibre and chlorophyll, quality matcha also contains vitamin C, selenium, chromium, zinc, and magnesium. With an abundance of antioxidants, including the powerful EGCg, it’s not surprising that matcha is often referred to as the superfood of all superfoods but what does that mean for our health? Closing date for entry will be Sunday, May 22nd at 5pm. After this date the no further entries to the competition will be permitted.

Matcha contains Chlorophyll. Chlorophyll increases the blood’s distribution of oxygen and nutrients in your body while also helping your body to regenerate cells. Chlorophyll also reduces the production of gas and toxins that occur during digestion and contributes to protecting the liver. This helps to improve liver function, which can increase your body’s ability to flush out toxins.Participants enjoyed their matcha in a few different ways during the Challenge period with 65% of taking it as a latte, 53% straight as tea and 6% putting it into a smoothie. Other ways included mixing it into Greek yoghurt, Chia pudding, etc. For more than 800 years, the Zen Buddhist Monks have been using matcha to support their meditation and, matcha was also the tea the Samurai turned to before battle, because of its long-lasting energy boost and its ability to promote a state of relaxed awareness and concentration. If you should have any questions regarding this research or the Matcha Challenge, don’t hesitate to get in touch at [email protected] Matcha Challenge 5th Anniversary L-theanine (chemical name g-ethylamino-L-glutamic acid) is a rare, water-soluble amino acid and has been shown in scientific and clinical studies to have a direct influence on brain activity, particularly reducing stress. It is found only in certain species of tea plants and most abundantly in Japanese Matcha. It was first discovered in 1949 and not only does it provide one of the important health benefits of tea, it is also the major flavour of green tea.