We love Olaplex because it delivers results. The products work as they say, and your hair genuinely looks better even after just a single use. For example, when using a clarifying shampoo, you don’t necessarily also need a clarifying conditioner. *But* when it comes to damaged hair, it is definitely wise to complete the full multi-step routine to ensure you get the expected results. Argan Oil instead adds moisture to the scalp and hair strands, promoting softness and shine, while also providing crucial antioxidant & breakage protection due to being rich in Vitamin E.

The Hair Perfector treatment strengthens hair from the inside out (thanks to their patented bond-building protein ingredient) and leaves it with visibly better texture. Before you left the hairdressers they will have applied a toner. These determine the tone of your blonde, e.g. golden or ash blonde. Over time, these shades have a tendency to turn orange and brassy. Certain things will make this more likely. Dunking your head in a chlorine-filled swimming pool, for example, or not wearing a hot on your summer holiday. Newsflash: whether you like it or not your beautiful blonde will begin to fade, but it's the shampoo you use day in, day out that will make the most difference. Ultimately, deciding between the two comes down to a comparison of the benefits of Argan Oil vs Protein for hair. Since the products and ingredients of the brand itself are never tested on animals, we at Beauty.Beyond.Cruelty consider these brands to be cruelty-free. However, we do always mention it below each product when a brand has a parent company that tests on animals. What Is The Difference Between Cruelty-Free and Vegan?As purple shampoo tends to have a drying effect on hair, finish with conditioner to keep hair healthy Don’t use purple shampoo every time you wash your hair, but alternate with a moisturizing shampoo instead The Olaplex No. 3 is a weekly treatment that is part of the Olaplex system. Olaplex has a strong following of fans who, for good reason, love their products. As well as fortifying your strands, most blonde shampoos contain blue or purple pigments that give them their namesake colours. When you use them, they deposit these clever colour enhancing pigments and cancel out any warm, brassy tones, leaving your blonde as bright as it was when you walked out the salon. Not only will a decent blonde shampoo stop your hair from becoming brassy, but it also extends the shelf life of your colour, so you won't have to frequent the salon quite as often.

Moroccanoil offers a variety of shampoos, but most akin to Olaplex is the Moroccanoil Moisture Repair Shampoo which contains the previously mentioned Argan Oil as well as Keratin (a structural protein that rebuilds and strengthens damaged hair—like Olaplex's patented ingredient).A product can be cruelty-free and not vegan. In the same way, a product can be vegan and not cruelty-free. Looking for a purple shampoo that isn’t tested on animals and keeps your blonde cool-toned until your next salon visit? We’ve got you! Say bye-bye brass with the 12 best cruelty-free purple shampoos of 2022. There are a lot of purple shampoos (aka silver shampoos) on the market. Since you’re here you’re looking for a purple shampoo that isn’t tested on animals. In the name of research (and so you don’t have to) we’ve curated the best cruelty-free purple shampoos out there. Vegan Purple shampoo is a violet-toned shampoo for blonde, gray, and silver hair to maintain its fresh and bright color in between salon appointments. When it comes down to it, we prefer the Olaplex No. 4 as part of the full Olaplex 3-step system. If you're just looking for a standalone shampoo - as opposed to a full system - we would err on the side of Moroccanoil and their Moisture Repair Shampoo.