It’s always good to have your baby’s skin assessed by a competent healthcare provider if there is a concern that does not resolve on its own,” Solomonian says. “Persistent dryness, redness, itching, or a visible rash should be assessed by your baby’s doctor to determine the next best steps.” What skin care ingredients should I stay away from? Because baby skin is naturally more delicate, you’ll want to look for baby lotions that are formulated without harsh ingredients that can be rough or irritating to your child’s sensitive skin. Ingredients to avoid The disadvantage of Titanium Dioxide is that it's not cosmetically elegant, meaning it's a white, "unspreadable" mess. Sunscreens containing Titanium Dioxideare often hard to spread on the skin and they leave a disturbing whitishtint. The cosmetic industry is, of course, really trying to solve this problemand the best solution so far is using nanoparticles. The itsy-bitsy Nano-sized particles improveboth spreadability and reduce the whitish tint a lot, but unfortunately, it also introduces new health concerns. Since the beginning, our mission has been to create the gentlest baby products in the world. And now, we’re raising the bar even higher. When it comes to what’s best for your baby everything we make, everything we do and everything we stand for is as gentle as you want the world to be.

This ingredient works with other ingredients to moisturize baby's skin. Naturally derived from palm oil. Having healthy skin is dependent on an adequate supply of a variety of key nutrients. If you’re nursing, this will come from your breastmilk, and if you’re formula-feeding, this should come from the formula. Typically, these products are claimed to be hypoallergenic and 'formulated to minimise the risk of allergies', as well as free of known fragrance allergens. So long as a lotion is gentle and made with safe ingredients, you can apply it to your baby’s skin whenever and wherever the skin is dry.

Pharmacy product

Our scientists are constantly learning about babies’ specific skincare needs, with over 90% of all industry-led baby skin care research coming from us! Now, we have combined our latest clinical research with our love for babies to improve our products, meeting and beating the top regulatory standards in the world. At JOHNSON’S ®, we strive to be Gentle on Baby, Gentle on Price.* This ingredient works with other ingredients to moisturize baby's skin. Naturally derived from coconut. Dimethicone

While it might seem like the list of things you need to buy for your new baby (or baby-to-be) is miles long, there are really only a handful of necessities that you’ll use regularly — and for some people, one of those is baby lotion.

However, Dr Olioso explains it's still possible that some people may react to ingredients other than fragrance, including preservatives. Johnson's Baby Lotion contains titanium dioxide, an 'opacifying agent' that helps to give the product its signature milky appearance. Our synthetic ingredient derived from lauric acid helps keep the ingredients in our baby lotion from separating and gives it a consistent texture. Lauric acid can also be found naturally in coconut oil. Sodium Hydroxide