Apply the oil to each nail. Focusing on one hand at a time, squeeze a drop of oil onto each nail. A little oil goes a long way, but don't be afraid to apply liberally and often. Anyone can use CUTEX at home. It saves time and labor for the professional manicure as well. CUTEX CONTAINS NO ACIDS, and so is absolutely harmless.

WARNINGS: Contains alkali. Serious eye irritant. Can cause blindness. Not suitable for children under 7 years. In 1930, following the move to darker nail polishes in Europe, three new shades were added: Coral, a red pink; Cardinal, a flame red; and Garnet, a red-lily red. This bought the total number of Cutex Liquid Polish shades to six, with a seventh shade, Ruby, a red red, added in 1933. All of these shades were created with dyes, so were somewhat transparent. In 1941, Cutex also redesigned its nail polish bottles. Copying an idea of Dura-Gloss it capped the bottles with a top that had the shade of the polish inserted into it. In addition, Cutex reformulated its liquid nail polish in 1936. The new recipe, which took longer to dry but wore longer, was advertised as Cutex Salon Type Polish, probably to give the impression that the product was used by professionals in the hope that this would help counter Revlon’s growing domination of manicure salons. The new polish was incorporated into a new manicure routine.

Post-war

We have learned, also, to anticipate in a measure the preferences of the public as to the form of our products. As an example, the logical form of nail polish is the cake, and we were, for a time, inclined to manufacture it as our leading polish. It is easy to apply and has several advantages in its favor. But I was in Paris during 1920, and I noticed that there were dozens of different makes of liquid polish and that they were outselling all other forms. So when I returned we decided that the American preference would follow that of France. We increased our advertising on liquid polish, and it has outsold all of our other polishes. Above: Cutex Nail Polish Bottles with colour inserts and Oily Polish Remover designed by Donald Deskey [1894-1989]. Price is then of course the second part of this tip, and the advice here is to take the time to really study the price of Cutex Hydrating Cuticle Oil against other products in the Manicure and pedicure tools category. To help you with that, we’ve run some analysis for you. The actual price of the product that you choose is of course one of the most vital aspects of choosing the right product, we will go into that in more detail in just a moment. Cutex nail polish remover business (American and Puerto-Rican) acquired by the investment firm, The Shansby Group.

Cutex continued to lose ground after the war. In 1943, Cutex was advertised as “The world’s favorite nail polish”, by 1956 it was “The world’s largest selling manicure aids”. By then, Cutex had largely relinquished its positions at the prestige end of the market and was relying primarily on sales in drug, grocery and syndicated stores like Woolworths and Kress which had customers that were very price sensitive. No one makes nailcare luxe quite like Dior. Formulated with apricot, camellia and argan oils, plus a dose of vitamin E, the serum both hydrated our cuticles and strengthened our nails. Cutex is a liquid cuticle remover, which makes cutting of the cuticle unnecessary. It is the first product of its kind on the market, and while there are two or three competitors now in the field, they have never been equal to Cutex. In 1911, Northam Warren began selling Cutex, a liquid preparation that removed dead cuticle tissue without the need for cutting – hence the name ‘Cut-ex’. Northam Warren was not the first person to sell a product like this; for example, Miller’s Cutic-Off –“No knife, pain, infection or acids”– had been on sale from 1909 at the latest.

Expansion

Whatever you buy, when it comes to buying online, there are a number of things that you should always consider. That pretty much goes for any product, but we want to highlight these as they are particularly important when it comes to shopping for products in the Manicure and pedicure tools category. Follow these tips and you’re sure to find the best product for your needs, whether that may be Cutex Hydrating Cuticle Oil or perhaps an alternative. Price and budget Cutex Liquid Polish explaining how to paint the toenail. The use of nail polish on toes became fashionable on the beaches of Europe around 1930. Cake Polish:“A compact cake polish—the old favorite. Velvety smooth does not break or crumble—very economical. Rub a little on the palm of one hand, pass the nails of the other hand lightly, swiftly, over the powdered palm. In a moment you have nails that are noticeably lovely. Pink or white.” The ingredients are the most important part,” says Julie Kandalec, a nail artist in New York City. “You should make sure the ingredients have molecules that are small enough to penetrate the skin (versus something with a large molecule that just sits on top and doesn't actually help).”