We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when That’s the beauty of Vinyl Ink, and one of the main reasons as to why I’ve been able to convert all my friends onto it too; you can put it on, wait for it to dry and then completely forget about it. The objective was to create a fun and entertaining digital asset that would emphasise Britain’s No.1 Mascara. The success of the video exceeded their expectations, with viewers astounded by its artificial nature and labelling it as “genius marketing.” The Maybelline Vinyl Ink stayed firmly put, rendering the top-up tube I’d so diligently placed in my handbag, well, redundant. For just over ten pounds, my lips and bank balance can both agree on one thing: there’s nothing quite like vinyl. Which other shades does Maybelline’s SuperStay Vinyl Ink come in?

Maybelline Captivated Super Stay Vinyl Ink Liquid Lipcolor

Maybelline’s SuperStay Vinyl Ink currently comes in 18 shades, from deep pinks to brownish nudes and bright reds.Delphine Consigny, Marketing Director at Maybelline UK, revealed that the aim of the video was to create a disruptive marketing campaign that would highlight their mascara. The response in the comments section has been overwhelmingly positive, with people expressing their interest in purchasing the product and praising the marketing team for their creativity. Lauren Chapman, who is also part of Maybelline’s marketing team, explains how the idea came to life and that they “ were not expecting it to blow up like it did”.

Maybelline Superstay Vinyl Ink Lipstick, 120 Punchy - Superdrug Maybelline Superstay Vinyl Ink Lipstick, 120 Punchy - Superdrug

Maybelline’s SuperStay Vinyl Ink just added an extra eight nude hues to its lineup, including ‘Peppy,’‘Captivated,’‘Extra’ and ‘Fearless,’ bringing the total shade range to 18. These range from warm, reddy hues to light, peachy pinks. The intention behind the video was to make viewers question whether the spectacle was genuine or fabricated, and it seems that many were convinced by the realistic portrayal. Maybelline collaborated with video artist Ian Padgham from California to produce the content. Fan fact – the artist created more content like this that wasn’t selected. See more of his astonishing CGI work here. Shake for at least 5 seconds before applying. Apply as you normally would to clean, dry lips and let fully dry. answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but

Stop scrolling and sign up for the Eliza Edit