We understand that you don't want to wait too long until you can break down a piece of your favourite bar, so we do our very best to send it to you as soon as possible. The opportunities that the Milka ‘Color Your Break’ campaign presents for consumer engagement are huge, and I can’t wait to watch the campaign grow over time, as more and more consumers co-create their own designs.

Milka Leo White chocolate 33g | Kandy Wonderland

Ingredient: Sugar, wheat flour (24%), cocoa butter, vegetable fats (coconut, palm kernel, palm), skimmed milk powder, whey powder, concentrated butter, highly defatted cocoa powder 2%), cocoa paste, emulsifiers (SOJA lecithin, E476, sunflower lecithin), sunflower oil, salt, flavors, coffee extract. The brand's name is a portmanteau of the product's two main ingredients: " Milch" (milk) and " Kakao" (cocoa). Global confectionery company Mondelez has partnered with HP Indigo and the HP Brands Innovation platform to launch a new campaign for its Milka chocolate brand, giving consumers the chance to disconnect and take a break from their daily routines. Mondelez was keen to put the theme of co-creation at the heart of the campaign and take the macro-trend of personalisation one step further.For Mondelez, the ‘Color Your Break’ campaign is the continuation of a long-standing relationship with digital and HP in particular. This, it is claimed by Mondelez, ‘is giving consumers the opportunity to disconnect from reality and add some colour to their breaks. Made with creamy , smooth white chocolate , this bar is filled with crunch y , crispy w afer pieces that add a delightful texture to the bar . Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. This boat was dubbed the “Muhboot” (pronounced Moo-boat), [9] a pun on "U-Boot" (German for submarine).

Milka Leo Go! 48g - Candy Mail UK

HP says that the scale and unique characteristics of this campaign have presented the company with an opportunity to showcase the capabilities its digital printing solutions to a vast audience, whilst also highlighting the extent of engagement that personalised, co-created packaging can offer. The brand's symbol is a lilac Simmental cow with a bell around her neck, usually in an Alpine meadow. Leo is Milka’s biggest selling brand in Belgium, and Jose Gorbea, global head of brands, agencies and sustainability innovation at HP, said, ‘I’ve loved seeing Milka Leo’s campaign come to life, and it’s brilliant to see how HP Indigo and Milka have empowered consumers to take a break via the power of customised packaging. In 1995 Milka officially became a ski sponsor and would later become one of the most famous sport sponsors after the FIS Alpine Cup that was held in Lienz. HP’s personalisation design-to-print tool has enabled Mondelez to print its numerous design variations and bring its envisioned end product to life.rs/online/Slatki-i-slani-konditori/Chokoladni-proizvodi/Mini-konditori/Mini-bar-Milka-Leo-33g/p/7212224" on this server.

Milka | Mini bar Milka Leo 33g | Maxi Milka | Mini bar Milka Leo 33g | Maxi

Color Your Break’ was also made possible by HP’s SmartStream Designer software, with HP’s personalisation design-to-print tool enabling Mondelez to print its numerous design variations and bring its envisioned end product to life. This time, Mondelez has partnered with 12 artists to create over 280 designs and stories which are being printed on 12-pack boxes of milk and white chocolate Milka LEO. Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc. The Milka ‘Color Your Break’ campaign is just one example of Mondelez’s longstanding partnership with the HP Brands Innovation platform, which has overseen the confectionary company’s digital printing journey since 2019.This has seen the ‘Color Your Break’ campaign introduced across Belgium, with boxes of Milka Leo decorated in animated designs from 12 artists who have created over 280 designs and stories that are printed on 12-pack boxes of milk and white chocolate Milka Leo bars. Equipped with HP Indigo’s liquid ElectroInk technology, with up to 7 ink stations and the widest digital colour gamut, the press ensures the boxes of Milka LEO are printed to the highest quality, in keeping with Mondelez’s brand colour requirements.