While at its headquarters at Henderson Industrial Park and at #03-09, 26 Kallang Place, Fridae set up a subsidiary company called Jungle Media to handle its advertising, marketing, promotion and public relations activities. As her investigation progressed, Friedan came to identify the importance of advertising in the creation of the feminine mystique. Ultimately, the feminine mystique was an illusion maintained by the male-dominated advertising industry. According to Friedman; “the feminine mystique says that the highest value and the only commitment for women is the fulfilment of their own femininity.” Women were therefore sold a lifestyle that centred around marriage, the home, the family and their associated material goods. However, many women wanted more from life than that on offer to them. April 2002 - Advocate, a national American gay and lesbian news magazine, reports on Fridae’s first anniversary with a profile of CEO Dr Stuart Koe and describes Fridae.com to be a “social resource for many Asian gays who may have no other way to meet.” Betty Friedan is widely considered to be the mother of women’s liberation, a leading exponent within liberal feminism and the figure who instigated the second-wave of the feminist movement.

Fridae

August 2004 - Fridae launches its first ever Nation CD set by DJ David Sung and DJ Sawa and produced by DJ George Leong. The 2-CD collection debuted at No. 3 on HMV Dance and Soul on the week of its release and was at No. 17 on the HMV Top 40 chart the week after in Singapore. August 2008 - Fridae launches Know Your Status (KYS) awareness drive on Fridae Personals to promote HIV testing at least every 12 months among sexually active men. Those who have had an HIV test in the last 12 months (or are HIV+) get a KYS icon on their Personals profile. Users will also receive a reminder 2 months before their next test is due. December 2006 - Fridae launches Think Again campaign - the first HIV prevention campaign conceptualised based directly on a survey of men who have sex with men (MSM) in Singapore conducted in Apri 2006.Fridae's launch party was held in early 2001 at The Altivo Bar & Glass Bar [1], located at Mount Faber Cable Car Station, 109 Mount Faber Road, Singapore 099203 (tel. no. 63779688).

tutor2u Betty Friedan (1921−2006) | Politics | tutor2u

The 5th photo is a screenshot from the video at https://www.youtube.com/shorts/VJF8sVV5nhc?app=desktop A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. August 2003 - The Straits Times of Singapore published a report referencing the Nation party and the power of the pink dollar and the sponsors of Nation.03 including Subaru, Asia-Pacific Breweries (Anchor Beer), Dolce & Gabbana Parfum, Qantas, Smirnoff, Pan Pacific Hotel and Hotel 1929. This cookie is set by the Bazaarvoice. The cookie allows internal Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network. October 2005 - Nation.5, Asia’s largest gay party, moves to Phuket, Thailand. Some 2,000 converged on the Crowne Plaza Karon Beach Phuket which was booked exclusively for the event.

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Fridae (in Chinese 匯樂) is a diversified media and services company that caters to the gay and lesbian community of Asia. Its strategy covers the Internet, Broadcasting, Publishing and Events. This cookie is a performance cookie used for internal Bazaarvoice web analytics, to be correlated to the same user for interactions within a particular client domain. The Fridae account Hwangson89 is a scammer account using fake photos of a Korean idol actor/singer named Hyunjin.