In spite of the recurring gag which runs through Spaceballs, no actual merchandise was ever marketed. The movie was made for it, and the concept made it into the film, but no collectibles were ever used to promote the movie, sold at shops, or hawked at conventions. The decision came from on high. None of the merchandise shown in the movie actually exists because George Lucas, the creator of Star Wars, would not let Mel Brooks have any of it made, presumably because Spaceballs toys would be too similar to Star Wars toys.

Merchandising is where the real money from the movie is made,” the learned Yogurt explains in the 1987 science fiction comedy. “ Spaceballs the T-shirt! Spaceballs the coloring book! Spaceballs the lunchbox! Spaceballs the breakfast cereal! Spaceballs the flame-thrower! (The kids really love that one.)” Dark Helmet: [ playing with his dolls, in Dark Helmet voice] So, Princess Vespa, at last I have you in my clutches, to have my way with you, the way I want to.Dark Helmet: Oh, oh, I hate you I hate you I hate you leave me alone! - yet, I find you strangely attractive.

He explained that if I made toys of my Spaceballs characters they would look a lot like Star Wars action figures,” Brooks said. “And that would be a no-no for his lawyers and his studio’s business affairs department. So, he gave his blessing to make my funny satiric takeoff of Star Wars as long as I promised that we would not sell any action figures.” Spaceballs: The Coloring Book and Spaceballs: The Lunchbox are actually Transformers products with the Spaceballs logo slapped on. Because he was in on the joke, Lucas signed a fair use agreement allowing Brooks to spoof Star Wars characters, as long as Brooks agreed he wouldn’t compete in the merchandising marketplace.It is not known if Dark Helmet's figurines came in a box labeled, "Spaceballs: The Action Figures", or "Spaceballs: The Dolls". Spaceballs: The… is a recurring gag in Spaceballs. It is used to begin the name of any merchandise with the movie's name on it. An example is "Spaceballs: The Flamethrower." Yogurt describes this as "Moichendising (sic), where the real money from the movie is made." Dark Helmet: Of course you do. Druish princesses are often attracted to money, and power, and I have BOTH, and YOU KNOW IT! There’s a reason George Lucas wouldn’t let people play with Mel Brooks’ Spaceballs toys, and it’s not what you think.