Beware of some of the vegan eggs that contain gluten free oat milk. Whilst you might see gluten free oat milk and think they are safe, they in fact are actually ‘may contain gluten’ so are still unsafe. I was pleasantly surprised with the gluten free easter egg options in Lidl. They actually had quite a lot in comparison to Aldi. Morrisons had a good selection of branded Easter eggs but disappointingly most of their own brand Easter eggs this year are may contain or contain gluten. The ‘How do you not eat yours?’ campaign will run across in-store PoS and via online and outdoor advertising, highlighting the promotion to consumers.

Cadbury Easter eggs are available in loads of shops online and in-store, so you'll easily be able to get your hands on these chocolate goodies if you need to. With great displays in high footfall locations in store, retailers can boost their self-eat and sharing offers to shoppers,” she said. As usual, M&S remains the place where you’ll find the most unique Easter eggs that can’t be found anywhere else! Easter Eggs and chocolates that are dairy free I have labelled DAIRY FREE at the beginning of their caption. I will also place these all into a separate post to make it more clear too. Mondelez International has announced its Cadbury Easter 2022 line-up, starting with impulse to help convenience retailers capitalise on the second largest confectionery season after Christmas.Below, we’ve rounded up how convenience retailers can prepare and meet their customers needs, including the latest launches from the brand. Getting off to a fast start So, to make it easy for you, we've hunted down the best Cadbury Easter eggs ahead of April 17 - so you can get a headstart on your egg hunt! Where can I buy Cadbury Easter eggs? Generally, most of these eggs are found in the seasonal aisle of supermarkets, but you will often find the gluten-free and dairy-free eggs down the free from aisle.

Retailers should also meet the needs of shoppers on the traditional gift mission as Easter Sunday approaches, with shell eggs an essential part of the product mix for a ‘gift finish’. There’s a small Milkybar Easter egg in this post that’s gluten-free. However, other Milkybar eggs in other sizes are NOT gluten-free.

Cadbury Ultimate Fruit & Nut Easter Egg (532g)

As always Asda has a good selection of Easter options this year. They have lots of variety in terms of branded Easter Eggs and equally their free from range is definitely one of the better ones. Ocado always has a good selection of Easter eggs, many of which are gluten free. They also have a good selection of dairy free including some more luxurious eggs from the like of Booja booja that you would not find in supermarkets.

Last year, Easter sales increased by 11% and with the Easter season this year lasting two weeks longer, timing is particularly important. Nash said approximately 10% of Easter Eggs sales were driven by medium and large-sized eggs in 2021, as more shoppers chose to trade up.The new launch joins the rest of the Peter Rabbit range, which includes Cadbury Dairy Milk Egg ‘n’ Spoon with Oreo, Cadbury Dairy Milk Bunny Orange Mousse and the Cadbury Hollows range, comprising of White Oreo Hollow Bunny and Cadbury Dairy Milk Holly Bunny, available in 50g and 100g formats. Retailers need to signpost the season early and use social media to make customers aware their favourite Easter products are on shelf, says Susan Nash, trade communications manager at Mondelez. Creating momentum at Easter means focusing on sharing options for your customers – and a key focus for Mondelez is a continuation of the brand’s partnership with Peter Rabbit.