Foster, Elizabeth (January 27, 2021). "Barbie named NPD's top global toy property for 2020". Kidscreen. Brunico Communications . Retrieved October 14, 2021. a b Tartaglione, Nancy (March 30, 2016). "Mattel Creations Formed To Centralize Toy Giant's Theatrical, TV & Digital Content". Deadline Hollywood. Penske Business Media, LLC. Archived from the original on June 5, 2016 . Retrieved June 6, 2016.

Mattel Launches New Toy Takeback Program Called Mattel Mattel Launches New Toy Takeback Program Called Mattel

a b c d e f g h i j k l m n o p q "Mattel, Inc. History". International Directory of Company Histories. Vol.61. St. James Press (2000). Archived from the original on June 2, 2014 . Retrieved May 7, 2014. Zahn, Jamesdate=July 30, 2020 (July 29, 2020). "Exclusive: Fred Soulie named Senior Vice President, General Manager, Mattel Television". The Toy Book . Retrieved June 2, 2021. {{ cite web}}: CS1 maint: multiple names: authors list ( link)

Mattel's Hot Wheels History – Where It All Started". Hot Wheels Centric . Retrieved August 26, 2021. Stein, Scott (June 14, 2019). "Hot Wheels ID adds Amiibo-style magic to its cars". CNET . Retrieved November 17, 2022. Millman, Ethan (May 1, 2020). "Warner Music's Newest Artists Are… Hot Wheels and Barbie". Rolling Stone . Retrieved February 5, 2022.

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Rec Room has the power with new He-Man and Skeletor avatars". VentureBeat. December 13, 2022 . Retrieved July 14, 2023. Simple toy has evolved into a true lifestyle brand". The Florida Times-Union. June 1, 2018 . Retrieved March 30, 2022. Mattel earned the first grant for the Disney Princess doll license in 2000. [66] In December 2000, Mattel sued Danish-Norwegian europop band Aqua, claiming their song " Barbie Girl" violated the Barbie trademark and turned her into a sex object, referring to her as a "blonde bimbo". The lawsuit was rejected two years later. [67] With Lionsgate and its acquired and merged companies in Artisan Entertainment and Family Home Entertainment, Mattel's flagship Barbie brand was adapted into a series of successful computer-animated direct-to-video films, which moved to Universal in late 2006. As of September 2021 it is jointly handled by Mill Creek Entertainment and NCircle Entertainment, with the latter solely for American retailers. [154] [155] [156] [157] [158] Monster High followed Barbie just months after its launch in 2010 [159] and many “ American Girl” films were made. [159]Mattel and Minecraft release Camp Enderwood toys and DLC map". VentureBeat. January 31, 2023 . Retrieved July 27, 2023. Jones, Chris (November 29, 2018). "How American Girl Place was a first in Chicago — and way ahead of its time". Chicago Tribune . Retrieved December 9, 2021.

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Kokalitcheva, Kia (April 16, 2015). "Quirky and Mattel join forces to crowdsource the next hit toy". Fortune. Archived from the original on July 6, 2015 . Retrieved June 1, 2022.Lakritz, Talia (August 9, 2020). "Here's what Barbie looked like the year you were born". Business Insider . Retrieved July 17, 2021. Minecraft fans, today's brand-new release brings the game to the next level!". USA TODAY . Retrieved July 27, 2023. Kurtzleben, Danielle (July 30, 2020). "An Oral History Of How Barbie Lost The Presidency Yet Again". NPR . Retrieved August 1, 2020. On February 28, 2014, Mattel acquired Mega Brands [44] and Pinky:st. celebrated its 10th anniversary. On April 16, 2015, Mattel announced a partnership with invention platform Quirky to crowd-source a number of products. [94]

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On October 12, 2020, Mattel announced Season 25 of Thomas & Friends [145] but instead retooled launching a traditionally-animated take on it titled Thomas and Friends: All Engines Go!, which began on September 13, 2021. [146] That ended the show at 24 series/seasons over 37 years. On October 16, 2013, with reports of high profitability, Mattel launched an in-house film studio, Mattel Playground Productions (shortened to Mattel PGP or just PGP) as its in-house film studio to handle multimedia productions and foster creative storytelling for its brands for global multi-platform distribution. [91] [92] [159]Townsend, Allie (February 16, 2011). "All-TIME 100 Greatest Toys: See 'N Say". Time. Archived from the original on June 23, 2016 . Retrieved June 6, 2016. Foster, Elizabeth (August 31, 2018). "Mattel launches global franchise management group". Kidscreen. Brunico Communications. Archived from the original on March 12, 2019 . Retrieved March 11, 2019.