With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour. Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. Directions are made in England and loved all over the world. Directions Hair Dye Pastel Rose has never been tested on animals and has a vegan formulation. Beeunique’s Hair Dye Gallery was created in 2008 so viewers can see what the dyes can truely look like. It has thousands of real alternative hair dye results with various styles and colour combinations shown. Pictures include newly dyed photos to faded and under uv light photos. The colour shown is based on bleached hair and may not necessarily indicate the final colour which will depend on your base colour, hair type and porosity.

For best results use on bleached or pre-lightened hair, although some shades may give a sheen or hint of colour to darker hair. Dye results may vary depending on hair type, hair porosity & base colour. Always follow manufacturer's instructions fully. Do not condition hair prior to use as this can smooth the hair follicle and act as a barrier on the hair. Always shake tub/bottle beforehand or use a mixing bowl to ensure colour pigments are well mixed. La Riche Directions Pastel Rose Hair Dye (88ml) is a stunning and user-friendly semi-permanent hair colour. The easy to follow instructions and simple application process help you create the ultimate look with ease. This pot contains enough colour for normal shoulder length hair. We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable.Our Hair Dye FAQ section has lots of useful hints and tips on how to get the best from the type of hair dyes we sell. Here you can see instructions for use, clean-up tips, how to prolong the dye results and step by step guides on using different brands. We currently accept photos for Manic Panic, Adore, Herman’s Amazing, Stargazer, Directions, Crazy Color, and Headshot Hair Dyes. You do NOT have to buy the dyes from Beeunique, and can submit your special effects photos by using our Add Photo To Gallery form. Colours in the tub/bottle are not necessarily an indication of the final hair colour and the dyes can vary slightly between batches, therefore dye results cannot be guaranteed. Always try a strand & sensitivity test prior to use. Directions usually lasts between 2-6 weeks and will gradually fade over time, depending on how often you wash your hair. Dry shampoo can help prolong the colour. A full list of ingredients for Special Effects, Manic Panic, Adore, Crazy Color, Pravana ChromaSilk, Directions, Headshot, Herman's Amazing, Rebellious, Via Natural and Stargazer Hair Dyes can be seen in the following section: Hair Dye Ingredients.

La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts! Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results. Additionally, you can mix Directions shades with each other, allowing you to create your perfect colour with ease! Completely cruelty-free & vegan-friendly.

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Alongside Directions Hair Dye we also have a whole range of complimenting products including shampoo's, conditioner, colour and lightening kits and even a very successful tattoo aftercare balm. Since 1981, La Riche established itself as one of the worlds leading Hair Dye brands, and market leaders for over 40 years! One of the most trusted and respected Hair Dye brands on the market. Directions Hair Dye is made in England and is loved all over the world. Furthermore, Directions Hair Colours have never been tested on animals and have a vegan formulation. If you are looking for Vegan-Friendly and Cruelty-Free hair colours you are in the right place. Also, the La Riche Directions Hair Dye semi-permanent hair colours contain no ammonia, no peroxide and no PPD's making them a safer way to colour. Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel. Pastel Rose is a soft and pale dusky pink/rose gold hair colour. One of the new colours from La Riche. Product info: Directions contains no peroxide, and is therefore best suited to use on light blonde or pre-lightened hair.

Directions Hair Dye - You will fall in love with the new colours in the range! Bright and bold colours, unique shades and tones, and soft pastels. You will find a Directions Hair Colour that's perfect for you! You can even combine the colours and create your look... the possibilities are endless!