Puori was created in 2009 by the two founders, Oliver Amdrup-Chamby’s and Julius Heslet’s, uncompromising desire to supplement their own active lifestyle. It started with creating a high quality, potent omega-3 fish oil - a gap in the market which no existing product was able to fill.

The raw fish oil in Puori O3 is sourced from wild caught anchovies in the Pacific Ocean sustainable caught and certified by FOS (Friend of the sea).

Committed to health

In M3 we use two types of chelated magnesium forms. Chelated types of magnesium are shown to have better absorption in the body compared to in-organic forms such as magnesium oxide. There has always been a great deal of boldness and innovation in Puori. Without it, we would never have set out on this amazing journey. It now means that we cultivate a culture within the company to foster open innovation and change. Those who dare to think aloud and differently are rewarded. The vitamin D in Puori D3 is extracted from lanolin, a natural component of sheep’s wool. The wool is gently sheared from the sheep, without harming the animal, and undergoes a purification and cleaning process. UV light on the wool makes forms the active vitamin D, comparable to how sunlight on our skin. Afterwards, the vitamin D is mixed with organic virgin coconut oil. In addition, vitamin B6 and malic acid are added to increase mineral absorption from the gut and into the cells. Zinc is further added for full synergistic effects of the complex. The reasons for Puori’s success – an ambitious adventure where two young men’s ideas have grown into a global company with many dedicated employees, partners, and loyal customers – has been anchored in transparency through third-party testing from the very beginning. Initially, Puori used IFOS testing of their fish oil supplement, which has subsequently expanded into full transparency testing across the entire product portfolio.

The minerals in Puori M3 are sourced from seawater and subsoil rich in these specific minerals. The minerals are extracted, purified and mixed together.