Bud Light Seltzer launched in the UK in April 2021, and was the official hard seltzer sponsor of the England Men’s Football team during Euro 2020. The brand has introduced over 15 seasonal and permanent packs to date, such as Bud Light Seltzer Fall Flannel, Bud Light Seltzer Retro Tie-Dye Pack and more. As a global company, we’re really fortunate to have amazing insights from other markets including the US. In the event of any safety concerns or for any other information about a product please carefully read any instructions provided on the label or packaging and contact the manufacturer.

We didn’t have enough time, before the pandemic kicked in, to really land the idea that [Bud Light Seltzer] is not beer,” says Steve Wolf, vice-president of marketing for Bud Light Extensions. We need to talk about a new product from the Anheuser-Busch InBev corporation of São Paulo/Leuven/New York: Bud Light Seltzer Hard Soda. This campaign] does everything we need it to do: it helps address this barrier while elevating the brand. The television commercial, developed by the Martin Agency, aims to educate consumers about Bud Light Seltzer, after a recent poll found that 54% of consumers believed the beverage contained Bud Light beer instead of what it’s actually made of: alcohol from sugar, cane sugar and natural fruit flavors. Content on this site is not intended to substitute for advice given by medical practitioner, pharmacist, or other licensed health-care professional.

While a lot of UK consumers might have heard of seltzers, particularly with it being so big in the US, they don’t always understand what a seltzer really is,” AB InBev hard seltzers marketing manager Elise Dickinson tells Marketing Week. Featuring flavors like Classic Lime Margarita, Watermelon Mojito, Strawberry Daquiri, and Mango Mai Tai, this pack mixes the light bubbliness of seltzer with the taste of classic vacation drinks! The trial, designed to make recycling simpler, “could contribute to longer-term changes to the way brands communicate with their consumers”, says Coca-Cola Europe marketing vice-president, Javier Meza.

The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. We recommend that you do not rely solely on the information presented here and that you always read labels, warnings, and directions before using or consuming a product. Hard seltzer brand White Claw similarly leveraged the popularity of games with the launch last year of a mystery game in conjunction with Netflix that was themed around the “Knives Out” films. You can earn points for a chance to win epic prizes, including VIP access to the NFL Draft and more.

Bud Light Seltzer is out with a new campaign, “100% Hard Seltzer, 0% Beer,” designed to dispel the misconception that the beverage contains beer, the brand said in a press release. Every bottle, can, and draft of Bud Light uses four simple, high-quality ingredients to create a clean, crisp taste.

That it makes sense comes from a process of accretion whereby humans, once confused by a fragment of nonsense, acclimate themselves to it, making their minds pliable to accommodate future waves of accumulating nonsense. We know that young people really have a desire to lead a balanced lifestyle but without sacrificing fun and that seltzers have really tapped into those needs,” says Dickson. is the year we learned the name “ivermectin” a horse dewormer—and not because anyone was deworming horses. Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.

We want to lead’: Heineken jumps on emerging hard seltzer trendCentral to catapulting Bud Light Seltzer into the UK consciousness is its sponsorship of England Men’s football team ahead of the delayed Euros tournament. While leveraging the Bud Light name may have helped Bud Light Seltzer initially due to brand recognition, the move has caused some confusion for consumers, with many believing the product contains beer, which it does not. For the month of January, I’ll be in an undisclosed location, but while I’m gone, I’m re-upping some of the best posts from the archives. Not to burst your bubble, but there isn’t any beer in Bud Light Seltzer, according to the brand’s ‘100% hard seltzer, 0% beer’ campaign, released today.

An emphasis on color is evident in a new 60-second spot, “ Truckin’ Bubbles” set to the song “Colors” by the Black Pumas. Aside from the new TV commercial, supporting content will also run on the brand’s social and digital channels throughout the month. In some ways it is the perfect metaphor for an absolutely crazy year that is at once marginally understandable to us because of the process of nonsense-accretion, but is in fact bonkers by any rational measure. Things looked pretty good up through summer, when we hit a vaccine ceiling and science became a proxy for political tribe. The bubbles serve as a sharp contrast to the brown landscape, seemingly in a nod to the traditional color of beer.So in terms of explaining what the product is, we’re going to be explaining that seltzer is fruity fizzy water with a kick,” she adds. The campaign attempts to insert itself into the ongoing discourse around distinguishing facts from fiction in a divisive society by developing a party game that tasks players with figuring out what is a misconception and what is a fact. Because that string of nouns and adjectives—some conjunct, some functioning as both nouns and adjectives, at least one entirely vestigial—would make absolutely no sense to anyone beaming in from the far distant past, say, 2018. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice.