Gentle, low abrasive cleaning:Baking soda is an ideal cleaning agent for teeth – in fact baking soda is less abrasive than virtually any other cleaning agent used in most toothpastes. Less abrasion means less tooth wear, which helps keep your teeth healthier, longer. Whitening power: The gentle but deep cleaning power of baking soda works to naturally remove surface stains, without damaging enamel for a whiter, brighter smile. Try ARM & HAMMER™ Advance White™ Pro, Charcoal White, Enamel Repair, Sensitive Pro, 100% Natural Gum Protection, 100% Natural Whitening Protection, Whitening Pro Protect, Charcoal Sensitive and Coconut White products for whitening that is less abrasive than several whitening toothpastes. Unlike regular toothpastes, ARM & HAMMER™ toothpastes are naturally powered by ARM & HAMMER™ dental grade baking soda. Baking soda has been used to promote good oral health for over 170 years. Baking soda provides numerous benefits to keep a good oral hygiene including:

I am not someone with naturally healthy gums and teeth. Despite flossing regularly and brushing my teeth with a dentist-recommended sonic toothbrush, my gums have always remained on the red and slightly puffy side of the spectrum—and their swollen state worsens tenfold when I am stressed. Because of this, I’m on a first-name basis with my dentist and, for several years, had to go in for teeth cleanings four times per year, which is double the recommended frequency (and not covered by my insurance).