Look down into a mirror and work the mascara wand from side-to-side and root to tip. Look up and apply to your lower lashes. Tips and Advice

CERIFERA CERA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, TRIETHANOLAMINE, POLYETHYLENE, LECITHIN, PROPYLENE CARBONATE, What you may not know is that Max Factor has been around for 112 years! It was founded as Max Factor & Company in 1909 by Maksimilian Faktorowikz; a beautician from Russia. Originally specialising in movie makeup, the cosmetics company was owned and run by several generations of the Faktorowikz family, before being sold in 1973 for 500 million US Dollars. If you are interested in the story behind this iconic brand, read on to find out more. Several new products were launched, including ‘Maxi’, a product range aimed at younger consumers. Maxi was priced and marketed to compete with the likes of CoverGirl, and was sold in drug stores and grocery stores. AQUA/WATER/EAU, ACRYLATES COPOLYMER, GLYCERYL STEARATE, DISTEARDIMONIUM HECTORITE, PROPYLENE GLYCOL, STEARIC ACID, COPERNICIA By the late 1920s, Max Factor was becoming well known outside of the film community, and Factor’s children were convinced that the company had huge potential. Though he was satisfied to remain as a supplier of products to the film industry, Factor’s sons Frank and Davis persuaded him to grow the business into a much larger enterprise. In 1927, established distribution company Sales Builders obtained the rights to advertise, distribute and sell Max Factor products on a national scale.The lash and brow conditioning serum is ideal for those who want stronger, fuller and healthier looking eyelashes In the early years of his business, Factor applied his products personally to movie stars, and gained a reputation for creating a customized makeup look that presented actors and actresses in the best possible light while on camera. He gained an extensive client list, which included notable names such as Jean Harlow, Norma Shearer, Joan Crawford and Judy Garland. As a result of his rise in popularity, practically all of the major movie stars of that time were regular customers of Max Factor beauty salon, which was located near Hollywood Boulevard. When it came to makeup, there was only one name on the lips of silver screen stars. Do not rest the applicator on any surface or use an old applicator in a new case; (5) Cap tightly to As well as creating revolutionary products specifically for the film industry, Max Factor is attributed with many notable cosmetic innovations, which have changed the beauty industry for the better. SORBATE, TOCOPHERYL ACETATE, AMMONIUM HYDROXIDE, TETRASODIUM EDTA, METHYLCELLULOSE, BENZOIC ACID, SORBIC ACID, SULFURIC ACID, [MAY

In the 1920s, ‘Max Factor’s Supreme Nail Polish’ was created, which was a pot of beige powder sprinkled on the nails and buffed with chamois butter to create a subtle tint and shine. Later, ‘Society Nail Tint’ and ‘Society Nail White’, were developed. The Nail White consisted of a chalky white liquid applied under the nail tips, designed to create a ‘French Manicure’ result. Slightly different to our mani-pedis of today, but it was a start! The Full Stretch formula contains responsibly sourced good-for-you ingredients, including arginine, panthenol and vitamin E. Use with the specially-designed hourglass brush with petal-shaped bristle brush, and your natural lashes appear more extended, both in volume and length. Suitable for sensitive eyes. Ophthalmologist tested. Benefit From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of the everyday woman, enabling her to create her own personal glamour statement every day. Pan-Cake took off immediately, with many women stealing it from film sets to use at home! Frank Factor recognised the commercial possibilities and began to develop lighter shades, as the theatrical version could not be used at night unless under powerful film studio lighting. Pan-Cake was first used in the movie ‘Vogues of 1938’, and later in The Goldwyn Follies, both of which helped Max Factor to commercially release the product to the public. It instantly became a hit, and remains the fastest-selling single makeup item to date. The 1970s saw some big changes for Max Factor, with many third-generation family members resigning to pursue other interests. The company merged with Norton Simon in 1973, and by 1976, no immediate family members were remaining on the board.

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As well as inventing lip gloss and the first waterproof makeup, Max Factor also created the world’s first wand mascara, replacing the original cake and brush variety. They later went on to launch ‘Lipfinity’ the incredibly popular 12-hour long-lasting lip colour, and its best-selling ‘False Lash Effect’ mascara. Max Factor Mascara – Iconic first The huge commercial success of their beauty products drove Max Factor to expand their range further and launch their own fragrance; ‘Electrique’. With a spicy, floral aroma, Electrique’s commercial success led the company to launch a second fragrance; ‘Primitif, three years later. They would continue to expand this popular range of fragrances over the next two decades, during which time hundreds of thousands were sold. Beauty Crew sent Max Factor False Lash Effect XXL Mascara to a panel of women aged 25 and older who were looking for a mascara that could give them lash extension-level length without the damage. The lowdown ETHYLPARABEN, SODIUM LAURETH SULFATE, PROPYLPARABEN, GLYCINE SOJA (SOYBEAN) OIL, TRISODIUM EDTA, XANTHAN GUM, SIMETHICONE, POTASSIUM Factor used his strong connection to the film industry to his advantage, and was able to use celebrity endorsements to advertise his products. The advertising campaigns would also promote the latest films of the actresses modelling the products, so it was a win-win situation!

Max Factor FALSE LASH EFFECT XXL Mascara gives you an instant salon lash extension effect without the damage. Features Max Factor have also just named Priyanka Chopra its Global Ambassador / Creative Collaborator, so if that doesn't seal the deal on how amazing Max Factor is, I don't think we will be able to convince you otherwise! Max Factor has grown so fast, and so much since being founded and I think we are all excited to see what they do next! The smudge and flake-proof formula: Panda eyes are a big no-no in our books, and it seems our Review Crew® members tend to agree with us. The fact that the mascara formula was flake and smudge-proof put them at ease when they applied it everyday.Max Factor False Lash Effect Mascara delivers voluptuous, stand out from the crowd lashes, for the ultimate false lash look without the fuss! Unlike other volumising mascaras that only create volume at the base, new False Lash Effect Mascara wraps each lash right to the tip for a false lash effect.