Uses oxygen, ozone, sodium hydroxide or peroxide to bleach, instead of harmful chlorine gas or chlorine dioxide which creates carcinogenic dioxins Cottonelle takes the crown, narrowly beating runner-ups Quilted Northern and Charmin – Ultra Strong when we combined both lab tests and user surveys. Cottonelle – Ultra ComfortCare tied with Quilted Northern Ultra Plush in multiple categories like wet strength, absorption, dry lint and width, but user surveys pushed the final score over the top. Even though Quilted Northern beat Cottonelle in the lab tests, the lead in our user surveys tipped the scales in Cottonelle’s favor. As expensive as Charmin (at five cents a square foot), this three-ply roll feels weighty and strong Bamboo: “Treeless” alternative that is sustainable and renewable. Uses 80% less water than regular toilet paper production.

Quilted Northern Ultra Plush® Toilet Paper, 12 Mega Rolls Quilted Northern Ultra Plush® Toilet Paper, 12 Mega Rolls

We split our testing into two main components: Lab Tests and User Test Surveys. Lab tests consist of objective measurements and grading to test for physical quality of each brand. Our surveyors took the rolls into real life testing, collecting a swath of subjective scores from our panel. Lab tests One of the most common sizes for a sheet of toilet paper is 4.5 x 4.5 inches. That said, the size of a sheet of toilet paper is shrinking, and you can now frequently find them up to a half-inch shorter. Strength is another characteristic you’ll want to see in a good toilet paper. You don’t want paper that easily breaks apart when dry, or you’ll end up using twice as much of it just to get clean. Some brands are actually 2-ply, and because they’re so strong, you’ll actually use four times less of their toilet paper to do the same job as regular toilet paper. Toilet-paper brand Marcal, known as an inexpensive budget brand, rebranded in 2010 to let everyone know that they have always been eco-friendly. They source paper from the “ urban jungle” of New York’s recycling program. Though being low-budget and environmentally friendly may have been a coincidence, we welcome it; however, it may or may not come at the cost of softness. Silk’n Soft was second place in user test surveys, dispelling the idea that virgin paper alternatives are not as soft or comfortable

Bamboo is still an unfamiliar resource for many people, though consumers can already find it in a variety of things, from wood flooring, furniture, and clothing to paper. Hardwood trees take decades to mature while bamboo only takes three to six years, which makes it a great candidate for disposable paper products like toilet paper. According to the EPA, if everyone in the US swapped one single roll of regular TP for recycled TP, the US would save 470,000 trees, 1.2 million cubic feet of landfill space and 169 million gallons of water

The Best Toilet Paper of 2023, According to Doctors | livestrong

A single roll of toilet paper can [last up to 5 days] in an average-sized household. Most consumers use 8.6 sheets, per use. This adds up to 57 sheets, per day, and 20,805 sheets, per year. Each person in your home will use an average of 42 two-ply rolls per year or 21 rolls of one-ply. Toilet papers look nearly indistinguishable from one another. That long roll of perforated white sheets wrapped around a cardboard core hasn’t changed much since the fifties, when colored toilet papers were all the rage. Give them a closer look and feel and subtle differences come to light. Give them a wipe and the differences become even clearer. Each company has a signature design or texture, not only for aesthetics but for function as well. As one would expect from a softer tissue, the breakage and lint factor is higher which explains some point loss in our tester surveys. Quilted Northern just may be too delicate for more aggressive wiping techniques, working better for those with a lighter, dabbing method. In addition, users may need more sheets to compensate for linting, even though it scores very high in absorption. However, there is nothing more luxurious than excess.

What to Look for in a Toilet Paper Brand

Absorbency: How much can it absorb? Better absorbency means less sheets necessary and ultimately a better value. We were pleasantly surprised to find out that Scott 1000 is FSC-certified, meaning the manufacturing process is monitored for sustainable practices. Value: Do you feel like you’re getting a good deal? Anything from roll size, sheer size to absorbency may affect your perceived value. Some testers claimed to be able to identify Cottonelle from its signature patterning. We neither confirmed nor denied their suspicions until after we revealed the results. It is interesting to note power of brand recognition and how it may have affected an unintentional bias in our blind testing. Cottonelle’s paper indeed stands out from the rest in terms of look and feel and we think it’s possible that this aspect alone could inspire subconscious confidence in the brand, or at least make a more memorable impression. FSC Certified– Forest Stewardship Council certifies that toilet paper is made from “ responsibly managed forests that provide environmental, social and economic benefits.”