I was using bleach London purple shampoo it made my hair feel so dry and unhealthy, so I made the switch to fudge and my hair feels so much more nourished and healthier.

Fortified with violet pigments and hydrating Guarana Extract, the purple shampoo effectively eliminates impurities and product build-up, whilst reviving radiance and neutralising yellow hues in blonde hair. But using these products now mean i can better justify bleaching my hair knowing i can keep it under damage control with these products!I don’t need to visit the hairdressers as much as this product prolongs the colour of my hair and makes it look bright for longer. I would warn though that if you are using it as a weekly treatment not to leave it on very long unless you want to end up with purple tinted hair- I'd also advise using gloves as it does stain your hands and nails. I love to leave it a while between my salon visits to help my hair, but as I’m blonde this is harder to do because of brassy tones.

Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. The shampoo will balance out the tones in your hair to leave you with a colour you'll love and hair that is smooth and hydrated. I use this is shampoo as more of a mask, leave it in for 15 mins or so and lather it up in the shower. it turns your nails lilac so I would definately recommend wearing gloves then there would be no downside at all.Changed my hair colour recently from blonde highlights and darker blonde to grey/lilac, it’s still a working progress as trying to get ride of the warmer tones without having to completely bleach the whole head .