years and millions of dollars in revenue later, it might be hard to think of it as just that simple, but then that's the appeal of the exceptional everyman character that is Austin. All great things start small, maybe as an off-the-cuff comment or idea and then they evolve and grow into something larger than anyone could have imagined. It was just supposed to be a nasty heel promo, but instead, every week following, "Austin 3:16" signs in the crowd grew and grew. Video can't be loaded because JavaScript is disabled: "Stone Cold" gives his iconic "Austin 3:16" speech: King of the Ring 1996, only on WWE Network (https://www.

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Now totally clad in black, Austin incorporated some of his own personality into his new character, giving him a heavy metal edge.As we all know, Austin would soon after become wrestling's greatest antihero character and become the industry's most popular talent ever, leading the industry into its greatest boom period in history and making wrestling a legitimate part of the entertainment world.

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Inspired by a TV special on serial killer/mob hitman Richard Kuklinski (known as "The Ice Man"), Austin created his new "Stone Cold" persona, which would see him become a cold, ruthless, and violent wrestler who showed no compassion or humanity for his opponents. It takes time and a lot of work to perfect each of those things, but when they finally come together in a complete package, an icon is born. Stone Cold" Steve Austin cuts his iconic "Austin 3:16" promo with Dok Hendrix at the 1996 King of the Ring, courtesy of WWE. Austin was brought into the WWF in 1995 as The Ringmaster, a gifted technical wrestler who barely spoke and was managed by " The Million Dollar Man" Ted DiBiase.It's the total package; his abilities, his look, and his promos, that are all so deceptively simple. What happened next, improvised live on the spot by Austin, became the most quoted and iconic promo in wrestling history, generated millions of dollars in merchandise sales, and was the spark to light the rocket that would launch Austin and the WWF into becoming pop-culture phenoms. About Ryan FassettAs a lifelong fan of movies, comics, wrestling, and collectibles, Ryan is excited to share his thoughts on all of it with you. Choose your favorite Austin 3 16-inspired shirt style: v-neck or crew neckline; short, baseball or long sleeve; slim or relaxed fit; light, mid, or heavy fabric weight. Roberts had earlier cut a promo using bible verses and scripture and upon finding out about this, Austin had an idea.

WWE Stone Cold Steve Austin Austin 3:16 Shattered Logo T

Yet when all those pieces come together at the right time, they create something iconic and unforgettable.While Austin cut short promos here and there in his new character, he had yet to be given a big stage. In one promo, Austin created two iconic catchphrases for himself ("and that's the bottom line, cause Stone Cold said so! But Austin was about to turn classic wrestling rules about who was the good guy and the bad guy right on their heads.

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As someone who was in school at the time, I can honestly tell you that from 1998 through 2001, there probably wasn't a day at school where there wasn't at least one kid rocking some variation of the "Austin 3:16" t-shirt. In a move of marketing genius, Austin then designed a t-shirt to capitalize on his popular new catchphrase. On the night of June 23, 1996, "Stone Cold" Steve Austin was just trying to get over with an edgy promo and threw in a line to stir it all up.uk/en/wwe/stone-cold-steve-austin/stone-cold-steve-austin-3:16-retro-t-shirt-mens/o-4500322526+t-121266374+p-16550855+z-8-2887898861? A range of t-shirts sold by independent artists featuring a huge variety of original designs in sizes XS-5XL; availability depending on style. He would hammer home his new ruthless attitude by mocking Roberts' religious beliefs, surely something that would generate heat in classic wrestling.