Potato crisps were becoming increasingly popular with the public, so he decided to shift the company focus and began hand-slicing and frying potatoes to make crisps. Fletcher, Alex (20 January 2011). "Walkers reveal Comic Relief comedy crisps". Digital Spy. Archived from the original on 19 March 2022 . Retrieved 17 February 2021.

years of food and flavour innovation". UK Flavour Association. Archived from the original on 4 November 2021 . Retrieved 10 July 2021. 1952. The Nobel Prize for Chemistry was awarded to British scientists, Richard Synge and Archer Martin, for the invention of partition chromatogrphy, which laid the foundations of gas chromatography.Shoppers have been left divided by the new crisp combination, with many taking to social media to share their thoughts. On Facebook, James Sawyer wrote: "Awful. The texture is the uniqueness of each crisp. Another way to save money by just flavouring standard walkers differently." In the 1880s, Walker moved from Mansfield, Nottinghamshire to Leicester to take over an established butcher's shop in the high street. Meat rationing in the UK after World War II saw the factory output drop dramatically, and so in 1948 the company starting looking at alternative products. Potato crisps were becoming increasingly popular with the public; this led managing director R.E. Gerrard to shift the company focus and begin hand-slicing and frying potatoes. [3] [15] Walkers factory in Swansea, Wales

Novelty flavours have included Salt and Lineker – named as a nod to Gary Lineker - and Vardy Salted to celebrate the goal-scoring exploits of Foxes and England striker Jamie Vardy. a b "So long, salt and vinegar: how crisp flavours went from simple to sensational". The Guardian. Archived from the original on 17 September 2020 . Retrieved 15 September 2020. Brand Ambassador Gary Lineker, former Leicester City and England football star, was signed to the company in 1984. RAY. KAMAL GHOSH (2022). MERGERS AND ACQUISITIONS, SECOND EDITION: STRATEGY, VALUATION AND INTEGRATION. p.486. ISBN 9789391818562. a b team, Tax gap reporting (5 February 2009). "Restructure of Walkers crisps shifts much of its profits to tax haven in Switzerland". The Guardian. ISSN 0261-3077. Archived from the original on 20 February 2019 . Retrieved 19 February 2019.

McDonald’s add Paddington collectable soft toys in Happy Meals this Christmas

Snow, Maia. "Walkers Crisps confirm new campaign with the Spice Girls". Leicester Mercury. Leicester: Reach plc. Archived from the original on 4 July 2019 . Retrieved 4 July 2019. Coke, Cadbury and Walkers 'most dumped' brands". Scotsman. Archived from the original on 5 July 2019 . Retrieved 5 July 2019.