Most recently in 2018, Peperami have launched a media campaign with the tag line ‘Brothers From Another Mother’ promoting Original and Beef Animals. This is the first time the two Animals have been placed together within environmental or TV media. In 2003, in an effort to retain appeal with a more health conscious market, Unilever worked to revise the Peperami formula to produce a product with a reduction in fat, saturated fat and salt content. [ citation needed] See also [ edit ]

In 2009, as part of Red Nose Day, the Animal appeared with many other advertising icons in a self-deprecating sketch called 'The Greatest Minds in Advertising'. As the punchline the Animal puts a pencil in his head, exhorting people not to buy advertised products but to give their money to Comic Relief instead. Originally voiced by comedian Adrian Edmondson and animated in stop motion (by Loose Moose Productions in early 90s), the mascot was a continual presence in advertising between 1993 and 2014. the ‘Animal’ mascot returned to television campaigns in 2015 in its CGI form.