The company which makes the fizzy drink has temporarily paused production following an issue at its bottle supplier. Lucozade Sport is a major sponsor of events, teams and athletes in the UK and Ireland, including the Amateur Rowing Association (ARA), FA Premier League, FA Cup, England Rugby Football Union, England Football Team, the Republic Of Ireland Football Team, the London Marathon, Parkrun, Michael Owen, Steven Gerrard, Damien Duff, Ronan O'Gara and Ben Wynne. [ citation needed]

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While the ingredients vary somewhat from one drink to another, those of the Lucozade Original Energy were listed as follows in 2013: carbonated water, glucose syrup (25%), citric acid (E330), lactic acid (E270), flavouring (unspecified), preservatives ( potassium sorbate, sodium bisulphite (E-222)), caffeine, antioxidant ( ascorbic acid), colour ( sunset yellow (E110), Ponceau 4R). After the reformulation to lower sugar in 2017, and another reformulation in 2023, Lucozade Original contains the sweeteners sucralose and acesulfame K. a b c Monaghan, Angela. "Ribena and Lucozade sold to Japanese drinks giant", The Guardian, 9 September 2013. In May 2016, Liverpool City Council ran a "name-and-shame campaign" entitled "Is your child’s sweet tooth harming their health?". The short-lived campaign claimed that Lucozade was "the worst offender", containing 62 grams of sugar in a 500 ml bottle, followed by Coca-Cola with 54 grams. Posters for the campaign were displayed in hospitals for a time. [10] Adrian Mole" ( The Lost Diaries of Adrian Mole, 1999–2001, 2009): "Personally I think it was a great mistake to provide hospital patients with bedside telephones. They give their long-suffering relations no peace with their incessant, peevish demands for Lucozade and boxes of tissues." [8]

Cave, Andrew (30 October 2017). "Lucozade Ribena Suntory boss: 'Our drinks can be fuel for healthier living' ". The Telegraph . Retrieved 2 March 2020. Get sharp with 'New' Lucozade Alert. A new and distinctive stimulation drink range from the iconic Lucozade brand. Lucozade Alert contains caffeine and vitamin B3 which helps reduce tiredness whilst still offering that same great Lucozade taste. Heneghan, C; Perera, R; Nunan, D; Mahtani, K; Gill, P (18 July 2012). "Forty years of sports performance research and little insight gained". BMJ (Clinical Research Ed.). 345: e4797. doi: 10.1136/bmj.e4797. PMID 22810388. S2CID 39018130. Here's what flavours you won't be able to buy for now - the company also makes Ribena but that won't be affected: Beeson2023-08-04T12:14:00+01:00, James. "Lucozade Energy gets 'more zingy' reformulation". The Grocer . Retrieved 7 August 2023.

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a b Taylor, David (2007). Brand Vision: How to Energize Your Team to Drive Business Growth. John Wiley & Sons. p. 182. ISBN 9780470060940. The McLaren Formula One team was previously sponsored by Lucozade. The brand has also sponsored Jamaican sprinter Asafa Powell since he first broke the 100 m World Record in 2005. They honoured his Beijing Summer Olympics achievements with a small function in October 2008. [31] Collaborations [ edit ] A Lucozade Zero booth marketing a tie-in with Missguided in 2017 in BirminghamIn 1953, a factory for the production of Lucozade products was opened in Brentford, west London, which, until 2004, had an iconic sign seen on the side of the M4 motorway (now in Gunnersbury Park Museum). [16] Following its rebranding as a sports drink, high-profile athletic figures in British pop culture have promoted Lucozade in television commercials, beginning with Olympic decathlon champion Daley Thompson in 1983, followed by sporting figures such as Olympic sprint champion Linford Christie, footballers John Barnes and Alan Shearer, rugby player Jonny Wilkinson, and Tomb Raider heroine Lara Croft. [14] Purpose and effectiveness [ edit ] Sponsored by Lucozade, footballer John Barnes appeared in an early 1990s commercial, stating: "this is Isotonic Lucozade Sport, it gets to your thirst, fast". [20] a b Adams, Stephen (19 July 2012). "Sugar-laden sports drinks cancel out exercise gain". The Daily Telegraph. London . Retrieved 16 September 2015.

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a b Denis Campbell (7 May 2016). "Liverpool in drive to name and shame fizzy drink brands". The Guardian. Hypoglycaemia (hypos)". Guy’s and St Thomas’ NHS Foundation Trust and King’s College NHS Foundation Trust. 19 September 2016 . Retrieved 8 May 2016.

LUCOZADE-—Word mark. Wares: Non-alcoholic and carbonated beverages of all kinds and essences and syrups for making same. William Walker Hunter, trading as W. Owen & Son, 151, Barras Bridge, Newcastle-uponTyne, England. NS." [2] New edition of hospital hypos guideline published". Diabetes Times. 4 March 2018 . Retrieved 2 March 2020. Delingpole, James (4 May 2017). "Thanks, Jamie Oliver – you've stolen my childhood". The Spectator . Retrieved 2 March 2020. Glucozade" was invented by William Walker Hunter in 1927 in Newcastle; Hunter had taken over the business of pharmacist William Owen. [1] [2] Hunter sold the product to the Beecham Group in 1938 and it was eventually renamed Lucozade. [1]