Transform your hair from frizzy to smooth instantly with our Frizz Ease Serums. Our iconic multi-taskers combat frizzy hair, protect hair from heat and humidity, hydrate and add shine. We have relaunched our serums so that you can now use them on wet and dry hair for instant, long-lasting smoothness. Suitable for all levels of frizz. Safe for colour-treated treated hair. Vegan friendly.**

Brighten your blonde while infusing a dose of much-needed hydration with our Highlight Activating Moisturising Shampoo and Conditioner for dull hair. This range gently cleanses and moisturises, and leaves hair with a full spectrum of tones for highlights and balayage. The Highlight Activating For Blondes range nourishes and reactivates your highlights for smooth, soft blonde hair. Safe for colour-treated hair. Our Brazilian Sleek Frizz Immunity Shampoo for frizzy, medium to coarse hair tames unruly frizz for long-lasting sleekness. Our Brazilian Sleek range isinfused with Keratin Drops and leaves your hair smoother, softer, more manageable, and resistant to frizz. The result is a sleek, glossy style that lasts, withup to 72 hours of humidity protection. Transform your blonde hair from brassy to cool blonde! Our Violet Crush Daily Purple Shampoo is infused with crushed violet pigment, and neutralises unwanted yellow tones to restore your bright, cool blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and our Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising brassy, orange tones. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula. Vegan-friendly formula.** Instantly bring out the best in your colour. Our Vibrant Shine Care range adds shine to all shades and styles, illuminating your hair from within. Our innovative formulas, with lightweight Rosehip Oil and Shine-Enhancing Complex, cleanse hair without weighing it down to amplify glossy shine and bring out the best in your colour. Suitable for natural or colour treated hair. Vegan-friendly formula*. Maximise UV protection: If you’re somewhere hot and sunny, shield your hair from sun exposure using UV-protective sprays or wearing a hat. You should always protect your hair in the sunshine anyway to prevent sun-damaged hair.Blonde shades with a darker base like dirty and butter blonde that incorporate hues of caramel and golden highlights best complement warmer undertones. Shades like 9A and 9N, mixed with butterscotch and caramel tones, are the perfect answer for making lighter shades more wearable on warmer undertones. Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse. Our Midnight Brunette range is formulated with cocoa and Evening Primrose Oil; this formula restores and enriches your brunette tones, leaving your hair cleansed, silky, smooth and soft. Do you like to see golden tones in your hair or do you prefer neutral tones? If you like to see golden tones in your hair, select a shade with the word “golden” in its description, or a “G” for “Golden” in the alphanumeric code (for example, shade 8G). If you prefer a neutral tone, choose an “N” (for example, shade 4N). If you want to be a redhead, choose an “R” shade like 6R, 5R, or 4R.

Whether you colour your hair at home or in the salon, you may be wondering if it’s possible to make your hair dye last longer. The great news is yes, you can - here’s our professional guidance on how to maintain and preserve your hair colour, and keep your blonde glowing, your brunette rich and your red vibrant. Rinse your hair with cold water: Cold water seals your hair cuticles and prevents colour bleed. If you can’t face cold water, go for cool water, and tip your head forward to avoid a cold shower. Number one professional haircare brand IRI HBA/OTC, Premium Haircare Category, Value Sales, 52 w/e 22nd Jan 2022.The John Frieda® professionals understand your hair. Our expertly-formulated products are designed for a wide range of different haircare and styling needs. Whether you’re looking to visibly repair damaged hair, transform your hair colour, enhance your current shade, add volume to fine hair, embrace your curls or smooth frizz and flyaways, we have tailored solutions to help you achieve your best hair every single day. If you have a more tanned complexion, you should avoid any purple undertones as these can wash you out and make your skin tone look yellow. Try a medium red brown like 5R, which works especially well with medium and darker skin tones. Choose colours with a “G” or “BG” if your complexion is more honey or almond, you tan easily, or your eyes are brown or hazel. Choose shades with an “N,” natural, if your complexion is pale, rosy, or has an even ebony colour or your eyes are blue or green. With our wide range of expertly-formulated shampoos, conditioners and treatments, as well as our iconic hair serums, styling products and vegan-friendly formula** hair dyes, you can achieve salon-quality hair at home.