ABC Announces Several Renewals". Hollywood Reporter. April 23, 2009. Archived from the original on April 26, 2009 . Retrieved April 26, 2009. Wilhelmina marginalizes Betty during Fashion Week but Daniel intercedes, and she's assigned to cover a low-priority show. There, she discovers a new designer, Marisa, whom she promotes as one of the 10 Designers to Watch, but Marc steals all her thunder. Meanwhile, Amanda is impressed by Helen's sewing skills and teams up with her to start a new line, but cannot convince Marc or Betty to lobby Wilhelmina on her behalf. Claire's son Tyler comes to New York to find her, and Daniel gets seduced into modeling. The fashion and the feelings are smoking hot, but the real flames are at the Suarez home, which mysteriously catches fire leaving peril and destruction behind.

Most of the main cast from the show's third season returned for the fourth season, with the exception of Ashley Jensen. Daniel Eric Gold was promoted to the main cast as Matt Hartley, having appeared in a recurring capacity during Season 3. On March 13, 2009, Walt Disney Studios Home Entertainment announced that the release date of Ugly Betty Season Three, subtitled "Start Spreading the News", would be September 22, 2009 in the United States and Canada. All 24 episodes were included in the set, along with additional "Betty Bloopers", alternative takes, deleted scenes and a featurette, "Coming Home to New York City", detailing the show's return to the Big Apple after having filmed the pilot there. [19] DVD name Betty becomes more infatuated with her neighbour Jesse but her romantic intentions are interrupted by a bankrupt Amanda who soon moves in with her and they become a modern day odd couple. Marc begins to avoid Cliff once a proposal to live together is brought up and ends up sleeping with another man. Wilhelmina becomes infatuated herself but this time with Connor who has drawn suspicion from Claire. The Middle," "Modern Family," and "American Idol" Rise In Wednesday Broadcast Finals". Tvbythenumbers.com. April 1, 2010.Betty gets an assignment to cover London Fashion Week, accompanied by Amanda, and she brings Hilda along as a bachelorette party treat. She reconnects with Christina (Ashley Jensen) and also runs into Gio (Freddy Rodriguez) whilst thinking he was someone else & showing off her 'flags'. Willie joins AA to get closer to Tyler and to double-cross Claire and Daniel, and Bobby can't figure out why Justin is spending all his time with Austin. Ausiello, Michael (August 11, 2009). " 'Ugly Betty' recast: 'Top Model' alum is Willie's daughter!". Entertainment Weekly. Archived from the original on September 26, 2010 . Retrieved November 20, 2019. Betty and Matt's relationship move a level up as Betty meets Matt's mother, Victoria Hartley who dislikes her at first sight while Willie and Daniel struggle with Mode's latest financial difficulties. Asking for advice from Claire, Betty finally goes to Victoria's fancy party but Matt's mother believes that Matt should deserve a better woman. Australian singer Lenka made a music video of " The Show" showing never-before-seen footage from the third season of Ugly Betty. In Australia, Season 3 premiered on Tuesday, November 3, 2009 at 7:30 pm EDT. This took place as one of the first exclusive premieres on the new digital channel 7TWO, after over two years of erratic screening of the first two seasons on the Seven Network. In South Africa, Season 3 premiered on Tuesday January 13, 2009 in its normal 7:30.P.M CAT timeslot. Season 3 premiered in the UK on Channel 4 on Wednesday June 24, 2009 in the 10:00.P.M. slot, after Big Brother. It changed from Wednesdays to Mondays from Monday October 12, 2009. Episodes finished airing December 2, 2009.

October 9, "Bowling for Cliff" – Amanda teaches Marc how to bowl before his bowling date with Cliff The sudden death of a Mode editor leaves Betty and Marc competing for the same job. Meanwhile, Wilhelmina demands that Claire tender her resignation at a big awards ceremony ... or she'll reveal Claire's dark secret to Cal Hartley. Matt lets his jealousy over Henry get the best of him and Justin nervously waits to see if he got into performing arts school. As the season concludes, Daniel's wife passes away from cancer.Just as it looks like Cal Hartley is going to give Mode the bailout it needs so the magazine won't go bankrupt, baby William is kidnapped – and Betty is dragged into the ensuing drama. Police forces flood into the hallways of Mode as Wilhelmina continues to suspect Christina for the kidnapping. Meanwhile, Archie asks Hilda to be part of his latest political campaign. In addition, the final season featured cameo appearances by singer Shakira, designer Brian Reyes, and drag queens Varla Jean Merman, Candi Shell, and Hedda Lettuce as themselves. Ugly Betty started out with so much fun and intrigue, from the unusual circumstances of Betty being hiring, the death of Daniel's brother, the mysterious woman and the hints of murder in Season 1. Then... I don't know happened, or rather, I don't know why nothing happened. Wednesday Broadcast Finals: The Middle, Modern Family, Cougar Town Adjusted Up; Ugly Betty Down". The Programming Insider. Media Week. April 15, 2010 . Retrieved April 14, 2010. Marc and Amanda call the Mode UK office for a YETI assignment and end up finding their British counterparts.

Seidman, Robert (March 11, 2010). "Broadcast Finals: ABC's Entire Lineup Drops By 1/10th with Adults 18–49; Criminal Minds, CSI: NY Drop". TV by the Numbers . Retrieved March 11, 2010. Yaya DaCosta took over the recurring role of Nico Slater, who was played in the first season by Jowharah Jones. ABC placed Ugly Betty on a temporary hiatus after the March 19, 2009 episode to air Samantha Who? and In the Motherhood in the 8-9PM E/P slot, but returned it after the shows complete their runs. [15] Ugly Betty returned on April 30, 2009 to finish its 3rd season, ending with a 2-hour season finale airing on May 21, 2009. [16]Rating News – 13th Jan". Archived from the original on February 18, 2010 . Retrieved January 16, 2010. I don't like giving only a 6-star rating to an episode of show I like this much until now, but things just kept going downhill through Season 3 until they just leveled off and the last four episodes of Season 3 I'm just sitting here thinking "When does Season 4 start, I hope it gets better."

It was announced before the season aired that Rebecca Romijn would only be returning as a recurring character because of Romijn's dissatisfaction with the direction in which the writers had taken her character. [8] It was speculated that the move was also, partially, due to Romijn's pregnancy, although TV Guide's Michael Ausiello reported that it might have been a ploy to ask for a salary increase. [9] When Mode starts losing many furnitures and, Wilhelmina and Daniel decide to take drastic actions – begin a firing frenzy and shut down 5 magazines. Meanwhile, Christina is stunned when she learns that the Meade-Slater baby may be her biological son and not Wilhelmina's! When Betty finds out that Matt's father, Cal Hartley (guest star: David Rasche) is a billionaire who finances struggling companies, she suggests to Daniel that Cal could be their "White Knight" but the trouble starts when Matt forbids the two to meet Cal. Outside the United States, Season 4 began airing on digital channel 7TWO on April 13, 2010, in Australia, and on August 11, 2010, on E4 and Channel 4 in the UK.I've heard that the show was based on a South American Telenovela, so I thought that maybe that's where they got all the exciting scripts ideas for the first two seasons, which they executed wonderfully here, but I just looked that up and it seems like the writing beyond the basic Betty/Boss was actually original here. But after the kidnapping was over several episodes ago, the show just seems like a lot of nothing. Ugly Betty' scoop: The braces are coming off!". Entertainment Weekly. Archived from the original on May 2, 2009 . Retrieved November 20, 2019. September 25, "Friend-iversary VLOG" – It is the "friend-iversary" of when Marc first met Amanda, but Amanda completely forgot about it I somehow forgot what happened throughout the show from when I watched it first run, so overall it has been a lot of fun to rewatch it well over a decade later on Netflix. a b c d "Wednesday Broadcast Finals: The Middle, Modern Family, Cougar Town Adjusted Up; Ugly Betty Down". The Programming Insider. Mediaweek. April 15, 2010 . Retrieved April 15, 2010.