Available from January, the ginger brew joins some of Monster’s most popular core variants including Monster Green, the biggest SKU in the Monster line-up [6]. Unleash the Ultra Beast. The summer of love was about hope, peace and connecting to something bigger than yourself. A time of carefree fun, limitless possibilities and believing anyone but the man. Simon Harrison, Vice President, Commercial Development at Coca-Cola European Partners GB, said: “72% of energy sector growth over the last year has come from new products [4]. Much of this is thanks to the huge success of Monster’s new variants which contributed to over half of this [5].” During its 20 th anniversary year, Monster has broken records to become the number one deliverer of value growth in the entire soft drinks category [5]. Lewis has broken records for the most wins, pole positions and podium finishes in Formula One as well. This innovation brings together two cultural icons, and we’re confident it’s going to disrupt the category and drive sales.” There's this theory that something as small and inconsequential as the flapping of a butterfly's wings can be the trigger that results in a hurricane. Monster Monarch named for the humble butterfly has a light subtle flavour with hints of peach and nectarine. You could say it's delicate and not too overpowering but get ready to experience your own “Butterfly Effect” as Monarch has a full load of the legendary Monster Energy blend.

Monster Ultra Peachy Keen boasts a crisp light peach flavour, giving consumers a delicious, refreshing energy boost with no calories and no sugar. High caffeine content. Not recommended for children, pregnant or breastfeeding women or people sensitive to caffeine (30mg/100ml). Consume responsibly.We know there’s big demand in the market for new and exciting flavours, including in the low calorie energy segment. We’re confident that our latest launches, supported by impactful marketing campaigns that the Monster brand is known for, will appeal to new and existing energy drinkers and will drive sustained growth throughout this year.” Monster has a massive amount of flavors available in the US for our number-one-rated energy drink in Monster Ultra, including the likes of Ultra Fiesta, the pineapple-based Ultra Gold, the original white Zero Ultra, and the sweet and refreshing Ultra Peachy Keen. That isn’t the case everywhere around the world where the zero-sugar and low-calorie Monster Ultra is available, including the likes of Australia and New Zealand. Zero sugar is a key driver of category growth with Monster’s zero sugar Ultra range up 38.5% [3], and retaining the no.1 zero sugar energy brand position in GB [4].

It’s actually not a matter of staying up-to-date with all of the flavors of Monster Ultra, as simply some parts of the world get select flavors, while some of the much older options never make it there. Either way, fans in Australia will be pleased to know the next flavor of the legendary Monster Ultra has been confirmed for the country, and it is one of the beverage’s most recent releases, to join the likes of Zero Ultra, Gold, Paradise, and Rosa. Available from January, the light and refreshing tropical variant from the number one zero-sugar energy range in GB [7], will help retailers tap into consumer demand for zero calorie options. Coca-Cola Europacific Partners (CCEP) has announced the latest addition to its Monster Energy range with a new zero sugar peach flavoured variant, Monster Ultra Peachy Keen. Coca-Cola European Partners (CCEP) is expanding its Monster range with three new additions – Monster Mule, Monster Ultra Fiesta and Monster Juiced Monarch.

What’s In the Can

Rolling out nationwide from the end of September, Monster Ultra Peachy Keen is the newest launch from the brand and follows the arrival of Monster Lewis Hamilton Zero Sugar, Monster Juiced Aussie Lemonade, Monster Ultra Rosa and most recently Monster Zero Sugar. In fact, the top three innovations in the energy drinks category so far this year are from Monster[4].

Monster Mule, Monster Ultra Fiesta and Monster Juiced Monarch will help retailers tap into growing demand for flavour innovation in the energy sector

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High caffeine content.Not recommended for children, pregnant or breastfeeding women or people sensitive to caffeine (30mg/100ml). Consume responsibly. Monster Ultra Fiesta blends a juicy mango flavour with the renowned Monster energy blend, giving consumers a delicious energy boost with no calories and no sugar. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Coca-Cola Europacific Partners (CCEP) has expanded its Monster Energy range with a new zero sugar peach flavoured variant - Monster Ultra Peachy Keen. Convenience retailers can request POS materials via My.CCEP.com from the end of September, to help bring the launch to life in-store.