Cerruti also used the power of communication in sports and its champions, dressed players of different sports:

Michael Douglas's Light Brown Cerruti Suit in Basic Instinct". BAMF Style. 2018-09-25 . Retrieved 2020-01-16.

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Nino Cerruti created exclusive clothes for films and actors, since he first dressed French actor Jean-Paul Belmondo in 1965. [10] Some of his contributions include:

In autumn 2001, Fin.Part installed Roberto Menichetti, who previously was responsible for the creative revival of Burberry, as a creative director. Menichetti left the house of fashion after only one season and was replaced by Istvan Francer, a former DKNY designer. Francer stayed on for two seasons. In spring 2003, David Cardona, who had worked for Richard Tyler and Chrome Hearts, replaced Istvan Francer as a creative director at Cerruti. Scotsman Adrian Smith was appointed head of the menswear collections. By 2004, Fin.part was in a deep financial crisis and declared bankruptcy in 2005. In the same year the Cerruti brand survived unsuccessful takeover attempt by another Italian menswear manufacturer - Manifattura Paolini. Menkes, Suzy; Tribune, International Herald (1994-04-26). "Cerruti's A-List:Here's Hollywood". The New York Times. ISSN 0362-4331 . Retrieved 2020-01-16.In 1967, Nino Cerruti founded the Cerruti fashion house, with headquarters at 3 Place de la Madeleine in Paris, and opened his first shop at 27 rue Royale in Paris. The headquarters of the company is still located on rue Royale. In 1881, the grandfather of Nino Cerruti founded the textile mill Lanificio Fratelli Cerruti. Located in Biella ( Piemonte, Italy), the water in the region is put to use to wash and treat the wool, which is imported principally from Australia and South Africa, so as to develop flannel, tweeds, cashmere, and butter muslin. Nino Cerruti took over the family business after his father's death in 1950. [3] Cerruti fabrics are still produced in the same workshops.