The 330ml Cucumber, Mint & Lime flavour will be available from early April. The campaign will be supported by in-store activation, events sampling and digital. Complementing the existing Raspberry & Apple and Grapefruit & Pineapple flavours, Cucumber, Mint & Lime combines a range of on-trend flavours and is crisp and refreshing for the summer months – a crucial period for retailers’ soft drinks sales. With 85% of the population trying to be healthier 2 and 53% stating that sparkling flavoured water is a good alternative to traditional carbonated soft drinks 3, the UK market is at the beginning of its promising journey into the infused water market, following its explosion in the US.

Phil Sanders, GB Commercial Director At Home at Britvic, comments: “Aqua Libra challenges the rules of soft drinks. It has no sugar, no sweeteners, and no calories, and so is the perfect choice for people who prioritise health but don’t want to compromise on a great taste. Following the introduction of the soft drinks industry levy, we’ve seen a significant uplift in people switching from full sugar drinks into low and no added sugar alternatives across the board, demonstrating that consumers are not afraid to try new low or no calorie drinks.”

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