When I am at home I don’t feel insecure about my body or even my hair,” he says, recalling how his “Greek curls” made him a target for bullies who were “blond, beautiful, blue-eyed Aussies”. In his plight to integrate more plant-based foods into his family's mealtimes, Peter admitted to a cheeky kitchen ploy involving his wife Emily and their children Amelia and Theodore, as well as his teenage children Junior and Princess. With step-by-step tailored guidance and over 75 recipes to help you on your journey, this book will give you everything you need to build a healthier relationship with food. It’s not a diet; it’s a way of life. So, get started with Ben and Peter’s first book together: lose weight eating the food you love and give yourself the power to say, ‘it’s fine’.” What Ben and I are saying in the book is, ‘Don’t stop eating, just stop eating as much.’ Food is an emotional addiction for a lot of people – it’s the only thing that makes them feel good, that doesn’t argue with them, that doesn’t tell them bad things about themselves. If it was that easy for someone who is obese to just stop eating or cut down their food, they would do it. So it’s about your mind understanding that. It’s not bad or wrong. Let’s see how we can help you understand the balance.”

A self-confessed yo-yo dieter, Pete says there was a time in his thirties when he “didn’t care about training”. As a result, he gained 3st from eating “pizza, Chinese, anything I could get my hands on, all day, every day”. In searching for my own solution, I found Ben and the #itsfine lifestyle and joined the business with the goal of rescuing people from fad diets.”

Games

This gives complete flexibility around the person’s unique lifestyle and meal choices to achieve sustainable results.

Eribo said: “Ben and Pete’s passion for #ItsFine and their unique approach to food freedom is hugely infectious. From the moment I first spoke to them on the phone I haven’t been able to stop telling people about this brilliant new plan. They offer a completely fresh and relatable approach to achieving a healthy lifestyle that has the potential to revolutionise the way we all think about calories. We’re so excited to work with them on their first book – and cannot wait to share their brand message with an enormous commercial audience.” With step-by-step guidance and over 75 recipes to help you on your journey, this book will give you everything you need to build a healthier relationship with food. So let’s get started: lose weight eating the food you love and give yourself the power to say #itsfine. itsfinetailors the user’s calories over a week, making it more manageable and sustainable with weekly targets instead of the usual inflexible and stressful calorie count per day.If you like lasagne, then you will love this- and it's great for leaving tasty leftovers for the next couple of days Some of the most popular FAD diets on the market cost up to 17 times the monthly cost of #itsfine, making them not only extremely expensive but also ineffective in the long run. Peter Andre said: “I’ve been using this approach for years but I just hadn’t found anything to help me with it. Smith added that the key was “convincing people that they say can #ItsFine to everything fad diets have taught them isn’t.” Experiencing the pressure put on people in the entertainment industry to lose weight caused me to see a wider problem in society.