September 2018, Milan CÎROC luxury vodka today launches its collaboration with Moschino. Set to bring a bold new take on the meaning of modern luxury, the partnership brings together two brands that are united by their distinctively playful approach to fashion. It will include a limited-edition bottle and global event series headed up by Moschino’s creative director, Jeremy Scott and a cast of global superstars, in a true celebration of individual style. CÎROC luxury Vodka today launches its collaboration with Moschino. Set to bring a bold new take on the meaning of modern luxury, the partnership brings together two brands that are united by their distinctively playful approach to fashion. It will include a limited edition bottle and global event series headed up by Moschino's creative director, Jeremy Scott and a cast of global talent, in a true celebration of individual style. Set to bring a bold new take on the meaning of modern luxury, the partnership brings together two brands that are united by their distinctively playful approach to fashion. It will include a limited-edition bottle and global event series headed up by Moschino’s creative director, Jeremy Scott and a cast of global influencers, in a true celebration of individual style. Ahead of his SS19 catwalk show for Moschino tomorrow, Jeremy launched the collaboration with some of the world's hottest fashion talent who will be joining him throughout the campaign: Jasmine Sanders (aka Golden Barbie, model), River Viiperi (model and WizKid (recording artist). Together they stopped traffic in Milan with a riot of fun, colour and celebration.

Alongside the classic expression, CÎROC’s portfolio now boasts an entire range of flavoured vodkas, including peach and apple as part of the wider seasonal flavour range. Purists will dispute, but given the spirit’s typically neutral character, CÎROC has successfully dominated a large gap in the market for premium flavoured vodkas. As for the classic expression, the vodka is bright and crystal clear. On the nose, clean, subtle aromas of lemon zest, grass and a sense of grape skins are complete with some delicate sage. Tapping into today’s ‘experience economy’, the campaign offers the consumer a year of vibrant celebration, open to all, tailored to the individual and hosted by Jeremy Scott and his squad, which include : Jasmine Sanders (aka Golden Barbie, model), River Viiperi (model), Thando Thabethe (DJ and actress), WizKid (recording artist) and Cassper Nyovest (recording artist). “At a time when brands recognise the power of influencers, CÎROC have gathered a squad based on more than just social media numbers. Together they represent a celebration of individuality and show that modern luxury does not have one face,” CÎROC share with us. “They form an integral part of the campaign throughout the year, rather than a one-off for launch I love the cheeky, playful nature of CÎROC. It connects perfectly with my approach to both life and fashion, so the partnership felt natural; there ' s such synergy. I design a lot around personal, customised twists so it ' s great to bring this into the partnership too. It ' s been fun to bring together our bold take on luxury and I can ' t wait to see what the year holds. " - Jeremy Scott Today marks the start of a year of celebrations around the world where Jeremy Scott (creative director, Moschino) will be joined by a team of fashion talent from diverse fields.

Introduced in 2003, CÎROC is an ‘ultra-premium’ vodka distilled in south-west France, using grapes as opposed to grain, potatoes or corn. In turn, the production which uses Mauzac Blanc and Ugni Blanc “snap frost” grapes, means CÎROC is naturally gluten-free, using grapes from the Cognac region, distilled five times by Master Distiller Jean-Sébastien Robicquet at the historic Distillerie de Chevanceaux. The Ugni Blanc’s first four distillations take place in stainless steel column stills, while the Mauzac Blanc grapes are distilled in copper stills. These distillations are then blended (95 per cent Ugni Blanc: 5 per cent Mauzac Blanc) and distilled once more in a traditional Armagnac style copper pot still. Renowned as 'the people's designer', Jeremy's fun, eclectic, effervescent designs are as much loved by his coterie of A List friends as his global fanbase. He is the perfect partner for CÎROC and comments: CÎROC luxury Vodka launches a new collaboration with Italian fashion house Moschino at Milan Fashion Week. Launched at Milan Fashion Week, CÎROC Vodka has collaborated with Italian fashion house Moschino on a new limited-edition bottle design, plus a global event series spearheaded by Moschino creative director Jeremy Scott. Renowned as ‘the people’s designer’, Jeremy Scott’s fun, eclectic, effervescent designs are as much loved by his coterie of A List friends as his global fanbase. He is the perfect partner for CÎROC and adds:

Jasmine Sanders ( Golden Barbie) commented: " Jeremy is crazy, different and he ' s not afraid to just go for it. Pair that attitude with CIROC ' s playful luxury and I knew this partnership was something I had to be a part of. Together, they put the fun into fashion, and I ' m excited to join them for the journey this year and into the next. " I love the cheeky, playful nature of CÎROC. It connects perfectly with my approach to both life and fashion, so the partnership felt natural; there’s such synergy. I design a lot around personal, customised twists so it’s great to bring this into the partnership too. It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.”

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River Viiperi added: " I ' ve known Jeremy for years and I ' m proud to join him in this campaign. Its magic lies in the collective - we come from different places but share a fun-loving attitude. If today was anything to go by, the year will be a blast. "

On the CÎROC x Moschino collaboration, Jeremy Scott, Moschino creative director, said: “I love the cheeky, playful nature of CÎROC. It connects perfectly with my approach to both life and fashion, so the partnership felt natural; there’s such synergy. I design a lot around personal, customised twists so it’s great to bring this into the partnership too. It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.” I love the cheeky, playful nature of CÎROC,” Jeremy Scott says. “It connects perfectly with my approach to both life and fashion, so the partnership felt natural; there’s such synergy. I design a lot around personal, customised twists so it’s great to bring this into the partnership too. It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.”