Cassie suffered a bit of a stumble when she was quizzed by her potential investors over her annual earnings before revealing she had made losses on the eco-friendly brand, leaving the dragons interrupting each other in a bid to find out more. However, Steven, 30, and Touker, 69, ended up rowing between themselves. A company’s name can influence a brand's perception and desire, which over time can become your company’s most valuable asset. So, it’s always good to consider Intellectual Property (IP) within your business planning.

Tommy Fury finally shares 'amazing' story behind daughter with Molly-Mae Hague's name on ITV Loose Women The couple unfortunately left the Den empty handed after Peter Jones declined the couple’s counter-offer of 20%. Let's get into the granular detail here: how are trade marks classified and are there rules around using your name, or the name of a country, in your trade mark? A friend mentioned that matcha was caffeinated and it had loads of other health benefits. Obviously, this sounded way too good to be true but when I did try it, it really had a almost life changing effect on me."Pregnant Gemma Atkinson left emotional over Gorka Marquez's 'lovely' message as she blames 'hormones' In this blog, I want to focus on two of the pitches - Caribe Coffee Company and Neo Walk - and the IP challenges the entrepreneurs faced when they presented their ideas to the Dragons. Wake up, Dragons! After four of the Dragons declined to take up Lyndsay’s proposal, Deborah Meaden was the last one to declare that she was out. We talked about registering designs in last week’s blog, but what are your rights if you decide not to register your design? An expert’s opinion John Cho of KPMG Enterprise likes both the business model and the uniqueness of the product.

If you are considering applying for a series of trade marks, it’s recommended that you read our trade mark series guidance and/or speak to an IP professional beforehand. While the Dragons were captivated by Wilmer and Elle’s mission, they had some tough questions about the couple's brand. The Dragons wondered if the brand truly encompassed Caribe Coffee Company’s unique selling point and mission. Steven Bartlett and Peter Jones suggested changing the name to 'Wilmer's' or 'The Honduras Farmer'. This system helps our trade mark examiners process your application. For example, you can’t trade mark words that directly describe what you sell or the service you offer. If you try to trade mark the name 'Apple' for a shop that sells apples, your application would be rejected. But it turned out to be a great name for a certain Californian tech company. Peter did pause to question a game that David was looking to call ‘four in a row’ or ‘row of four’, keen to find out if his twist on a classic game was allowed. David confirmed that although he was able to reproduce the well-known game, it couldn't be described as ‘ CONNECT 4’, because it is a UK trade mark. If this registered term was used without the owner’s permission, the owner would be able to take legal action.

Trade mark applications are judged on a case by case basis. The IPO uses a worldwide trade mark classification system that groups together similar goods or services into 45 different classes. When applying to register a trade mark, you must use the classification system to specify the goods and/or services you'll be using it on. Next into the Den was Wiltshire-based Amelia Gammon, CEO and Founder of Bide, a company doing good for people and the planet by empowering the untapped workforce to be a production powerhouse. hollyfrances__ tweeted: "What is going on between Steven and Touker swear it’s getting worse and worse each episode #dragonsden." @mochivminie wrote: "The tension between touker and steven in tonight’s episode of dragon’s den bro…" @shahin_lisa said: "Quite a bit of tension between Touker and Steven tonight," to which @RuthSwindells replied: "Just thinking the same. Real tension!"

In fact, Marisa explained how they were told they'd be appearing on the show just days before they were due to travel from London to Manchester for filming. Happy Valley's James Norton finally reveals how explosive fire scene was filmed - and he wasn't in itHowever, the attention turned away from the budding entrepreneurs as Touker and Steven got into a bit of a face-off, leading to viewers assuming there was 'beef' between the pair. They were seen clashing as business hopeful Cassie explained her plastic-free toiletry company to the dragons. Amelia has protected the word ‘Bide’ and company logo under class 35 (retail services in relation to cleaning articles). Speaking to The Mirror, the group shared what they believe helped them in the Den, and secrets of the show viewers might be unaware of - including the very short notice they had. 'We were told only five days in advance'