Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. However, if you look past that, this book is a good choice in building a good brand strategy foundation. I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area. But is it a fairly decent account of the considerations and practical processes involved in the development of a brand identity?

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One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department. The case studies themselves are decent examples of the points made and they go into enough depth to be useful guidelines. To sum up, it's recommended for both marketers and graphic designers, as both teams need to be involved in the process of establishing a brand identity. The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.

Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. This bestselling book is ideal for students, professionals and agencies working in the fields of: •Graphic Design •Branding •Brand Management•Advertising •Marketing •Communications Authored by design and branding expert, Catharine Slade-Brooking,Creating a Brand Identityincludes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:•Defining the audience•Analysing competitors•Creating mood boards•Naming brands•Logo design•Client presentations•Rebranding•Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. The inclusion of case studies was undoubtedly useful within a book such as this - highlighting key elements of a given brand strategy and detailing practical considerations for a design team. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally.

I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points.I qualified in Graphic Design (but never achieved a degree, even) and have read this book solely as a person who holds an interest in the field.