MC. The Manufacturing Confectioner". 86. Manufacturing Confectioner Pub. Co. 2006. {{ cite journal}}: Cite journal requires |journal= ( help) For Mondelez, the ‘Color Your Break’ campaign is the continuation of a long-standing relationship with digital and HP in particular. Of note is the Oreo campaign in the US from a few years ago. You don't have permission to access "http://www.maxi.rs/online/Slatki-i-slani-konditori/Chokoladni-proizvodi/Mini-konditori/Mini-bar-Milka-Leo-33g/p/7212224" on this server. Global confectionery company Mondelez has partnered with HP Indigo and the HP Brands Innovation platform to launch a new campaign for its Milka chocolate brand, giving consumers the chance to disconnect and take a break from their daily routines.

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Výroba obľúbenej trojuholníkovej čokolády sa sťahuje na Slovensko". Startitup.sk (in Slovak). 2022-06-23 . Retrieved 2022-06-24. MC. The Manufacturing Confectioner. Vol.Band 78 (Ausgaben 7-12ed.). Manufacturing Confectioner. 1998.Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelez International, Inc . Retrieved 2015-04-13. a b c d Econimist Intelligence (1998). "Marketing in Europe". Marketing in Europe. Group 3, Chemists' Goods, Household Goods, Domestic Appliances. London: The Unit: 103. ISSN 0025-3723. Milka - Van Columbus tot Suchard". Milka.nl. Archived from the original on 2015-05-20 . Retrieved 2015-04-13. Milka has put focus on “tenderness” being their main advertising theme since the 1960s. [9] In 1972, the Milka cow named Lila [9] ("Lila" being German for lilac, purple, violet.) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. [9]In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat), [9] a pun on "U-Boot" (German for submarine). Ingredient: Sugar, wheat flour (24%), cocoa butter, vegetable fats (coconut, palm kernel, palm), skimmed milk powder, whey powder, concentrated butter, highly defatted cocoa powder 2%), cocoa paste, emulsifiers (SOJA lecithin, E476, sunflower lecithin), sunflower oil, salt, flavors, coffee extract.

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Penny Thomas, design operations manager, EU at Mondelez, said, ‘Following the success of the ‘Say it with Milka’ campaign, it was only natural to continue our partnership with the HP Brands Innovation platform and take the next step in our digital print journey. The opportunities that the Milka ‘Color Your Break’ campaign presents for consumer engagement are huge, and I can’t wait to watch the campaign grow over time, as more and more consumers co-create their own designs.’ Sign up today for free and be the first to get notified on our new updates, discounts and special Offers. Moreover, this is the second campaign for Milka within the last 12 months, as in November 2021 the ‘Say it With Milka’ campaign saw 120 gestures of kindness printed on gift boxes of Milka pralines. Milka Werbung It's cool man". YouTube. 2011-05-08. Archived from the original on 2021-12-12 . Retrieved 2015-04-13. Hollis, Nigel (2008). The Global Brand: How to Create and Develop Lasting Brand Value in the World (1sted.). New York: Palgrave Macmillan. ISBN 9780230606227.Sugar, wheat flour, cocoa butter, vegetable oils, cocoa mass, skimmed milk powder, whey powder, milk fat, emulsifier (soy lecithin), salt, coffee extracts, flavorings. Milka- Categorydetail". Milka.fr. Archived from the original on March 11, 2015 . Retrieved 2015-04-13. Color Your Break’ was also made possible by HP’s SmartStream Designer software, with HP’s personalisation design-to-print tool enabling Mondelez to print its numerous design variations and bring its envisioned end product to life. a b Dealbook (2011-08-04). "Kraft, From Roll-Up to Spinoff". The New York Times . Retrieved 2015-09-23. COMPANY NEWS - 14.9% of Rowntree To Jacobs-Suchard". The New York Times. Reuters. 1988-04-14 . Retrieved 2015-09-23.

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The campaign was also made possible by HP’s SmartStream Designer software. HP’s personalisation design-to-print tool has enabled Mondelez to print its numerous design variations and bring its envisioned end product to life.The brand's name is a portmanteau of the product's two main ingredients: " Milch" (milk) and " Kakao" (cocoa). [9] History [ edit ] Early ad for Milka reclame - milka (2012)". YouTube. 2012-10-18. Archived from the original on 2021-12-12 . Retrieved 2015-04-13.