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Apply as a shampoo on wet hair and leave for up to 5 minutes** depending on technique. Color result and longevity vary depending on hair condition and development time. Education is KEY, but sometimes our clients don’t follow our guidance and might end up overusing purple shampoo for super ashy or dull results. Here’s how to fix it: Gina Bianca (@iamginabianca) suggests doing a gentle color balance with 10V, a gentle cleansing shampoo and a scoop of gentle lightener —key word, gentle! Highly-Pigmented Purple: For pre-toning or instant tonal deposit, neutralize underlying warm tones with an anti-yellow wash like Schwarzkopf Professional GOODBYE YELLOW®. Process for 5 minutes, using it daily for maximum tonal deposit or 1 to 2 times a week for maintenance. Maintain & Gently Neutralize: Clients who need a light, daily fix? BLONDME® Tone Enhancing Bonding Shampoo helps maintain the in-salon blonde service daily and neutralizes yellow tones without shifting the color. Do not use to dye eyelashes or eyebrows. To do so may cause blindness. Rinse hair well after application. Wear suitable professional gloves.

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I always suggest for first time use, cut it with a little of their regular shampoo to avoid over-toning,” says Jamie. “I suggest emulsifying in hands prior to applying to hair and continue emulsification while in hair.” After an in-salon color service, Jamie suggests waiting 2 to 3 weeks before starting at-home services when toners start to fade. I only recommend purple shampoo on Level 9 or higher,” says Gina. “Purple shampoo does not cancel out orange so if the hair has any orange or yellow orange tones in it, the purple shampoo would actually make them warmer depositing red into the hair.” Because there are varying different pigments and intensities when it comes to purple shampoos, here’s a little breakdown of three different types and when to use them:

Use protective gloves. Protect clothes, surfaces and skin from staining and discoloration. Keep out of reach of children. Or use an in-salon clarifying treatment to remove the unwanted ash and dullness, suggests Kimberly Bruce (@themisfitblonde). “Finish with a re-evaluation of their needs and suggest a routine glaze in the salon once a month to avoid a correction in the future,” adds Jamie. To help cleanse the hair and effectively remove build-up without stripping nutrients, try Schwarzkopf Professional BC Bonacure® Deep Cleansing Shampoo. Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel.