Milk Chocolate Coating: The entire bar is enveloped in a generous layer of smooth milk chocolate, which provides a rich and creamy finish. It perfectly balances the sweetness of the caramel and the crunchiness of the wafer. Poor nutrition in cereals exposed". BBC News. 31 March 2004. Archived from the original on 30 January 2022 . Retrieved 30 January 2022. In 2004, Nestle altered the recipe after conducting research, making it lighter and milkier with softer caramel and less wafer. They relaunched Lion Bar, in conjunction with the TV channel Animal Planet. However, sales fell by around 18% between 2004 and 2005, after the change, and their were rumours in 2007 that Lion Bar is to be scrapped. However, instead Nestlé sold their Dijon factory to the Swiss-Belgian chocolatier Barry Callebaut AG and outsourced production to them. Varieties and Innovations Crispy Wafer: At its core, the Lion Bar features layers of crispy, crunchy wafer that provide a satisfying texture with each bite. The wafer gives the bar a pleasant contrast to the other components, adding a delightful crunch. One of the reasons for the Lion Bar's enduring success is its unique blend of ingredients. Nestlé's dedication to quality and taste shines through in every bite. Here's what you can expect when you unwrap a Lion Bar:

In 2016, researchers from the World Action on Salt and Health reported that Nestle's Lion cereal contained over two teaspoons of sugar per serving at 29 grams of sugar per 100 grams which in the survey placed the cereal only behind Frosties, Coco Pops and Crunchy Nut Cornflakes in terms of sugar. [15] It was first produced at the York factory in the UK before being transferred to the Fawdon factory in Newcastle in 1978. Lion was invented by Eric Nicoli, who spotted a gap in the market for a chocolate bar that would appeal to men and boys. You'll go wild for this new Lion Wild Peanut Sweet & Salty bar! It features a delicious combination of filled crispy wafer layers topped with a layer of gooey caramel encased in a mix of crispy biscuit pieces and crunchy peanuts and finally dipped in milk chocolate! Now that's a mouthful! It's sweet. It's salty. It's wild!a b c d e f "Case Study: Nestle - Nestle's Lion Bar". Campaign. 26 April 2004. Archived from the original on 30 January 2022 . Retrieved 30 January 2022. Pastezeur, Céline (9 September 2021). "Les céréales LION® veulent faire vibrer la GenZ avec "The King Of The Jingle", un événement musical exclusif". Air of melty (in French). Archived from the original on 31 January 2022 . Retrieved 31 January 2022. a b "Lion bars lorry engulfed by fire on A2 near Bluewater". BBC News. 20 July 2017. Archived from the original on 30 January 2022 . Retrieved 30 January 2022. a b Boal, Catherine (16 February 2007). "Nestlé teams up with Barry Callebaut". Confectionery News.com. Archived from the original on 11 February 2022 . Retrieved 11 February 2022. The Lion chocolate bar was launched in 1976, and with its rugged appearance and combination of chewy caramel, crispy wafer and crunchy cereals covered in chocolate it provided a substantial, multi-textural bite across the decades. This delicious chocolate does not contain any artificial colours, flavours or preservatives.

Nestlé reduced the amount of transfat in Lion bars to meet a growing consumer trend for smaller portions and healthier eating but sales fell by 18% between 2004 and 2005. [4] In addition, total volumes declined from 30,000 tonnes to 18,000 tonnes between 2002 and 2007 and by around 50% over the span of 10 years. [4] [5] In 2007, Nestlé sold its factory in Dijon to Barry Callebaut with Nestlé saying it will outsource the production to the chocolate producer who can use the existing capacity and equipment to manufacture some of its own products. [6] [5] 2017–present [ edit ] Motorists delayed by 25 tons of melting Lion bars on A2 in Kent after lorry fire". Sky News. 20 July 2017. Archived from the original on 30 January 2022 . Retrieved 30 January 2022. Toffee Crisp was launched in 1963 and Lion Bar in 1976. Both are made with Rainforest Alliance certified cocoa, responsibly sourced under the Nestlé Cocoa Plan, and contain no artificial colours, flavours or preservatives. The 1980 TV advertisements 'In the wild' featured real lions filmed on location in their natural habitat - which made for compelling viewing and was then re-enforced with the 'Wild Thing' advertisement in 1986 which again feature the king of the jungle in his natural environment.

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Nestlé produce a spin-off breakfast cereal called "Lion Cereal" which is described as “the King of Cereals” and contains chocolate, caramel and whole grain to make it taste like the Lion chocolate bar. [12] [13] Lion - the chocolate that offers a well balanced and rich mixture of ingredients combined with cereals and textured covered chocolate!

Southey, Flora (28 January 2020). "Eau de Lion: Nestlé launches breakfast-inspired perfume in France". Food Navigator. Archived from the original on 31 January 2022 . Retrieved 31 January 2022. Ingredients: Whole Grain WHEAT (41.3%), WHEAT Flour, Sugar, Glucose Syrup, Sunflower Oil, Sweetened Condensed MILK, Fat-Reduced Cocoa Powder (1.7%), Calcium Carbonate, Cocoa Mass, Salt, Natural Flavourings, Emulsifier: Sunflower Lecithin, Caramelised Sugar Syrup, Iron, Vitamin B3, B5, D, B6, B1, B2, B9. For allergens, including cereals containing gluten, see ingredients in CAPITALS. Contains WHEATand MILK. May also contain PEANUTS and other NUTS. Although the name of this chocolate bar is now simply Lion, here in the UK, at least, it is more commonly referred to as Lion Bar by the general public, which was its original name in the 1970s and 80s. Its roaring lion emblem has become iconic and is recognised across the world. In a 2004 analysis by the Consumers' Association, researchers named it the worst and most unhealthy cereal in the survey. [13] It was found that the cereal contained 35.9 grams of sugar per 100 grams which was 18 times the recommended level of sugar with researchers saying that Nestle Lion Cereal contained as much sugar as the chocolate bar of the same name. [13] [14] It was also found that the cereal contained four times as much fat than recommended at 13.7 grams as well as 0.75g salt. [13] On 20 July 2017, a lorry containing twenty-five tons of Lion bars burst into flames on the A2 road, near the junction for the Bluewater shopping centre in Kent. [7] The fire caused traffic disruption and three of the four London-bound lanes were closed. [8] The Kent Fire and Rescue Service said the cause of the blaze was not known [9] and Nestlé said that the driver of the lorry was not injured. [8]Nestlé is the world's largest food and beverage company. With more than 2 000 brands ranging from global icons to local favourites, we are present in 191 countries around the world. The LION® product with its rugged appearance and combination of crispy filled wafer, chewy caramel and crunchy cereals covered in smooth milk chocolate, has provided a substantial, multi-textural bite across the decades. This milk chocolate bar is filled with layers of wafer, caramel, cereals and peanuts, so it's sure to satisfy even lion-sized appetites. Currently, there are four milk chocolate bar variations, and these are the classic Lion Milk, Lion Milk Duo, Lion White and Lion Peanut. It's Lion Bar, but not as you know it! New Wild Peanut Lion Bar consists of crispy wafer filled with a delicious caramel cream, coated in a mix of crispy biscuit and crunchy peanut pieces, dipped in creamy milk chocolate.

Lewis, Anna (4 October 2021). "Lion Bars Now Come In Peanut Flavour And They Look Roarsome". Delish. Archived from the original on 30 January 2022 . Retrieved 30 January 2022. They're roarsome! Nestlé introduces NEW Wild Peanut Lion Bar and Orange Toffee Crisp". Nestlé. 4 October 2021. Archived from the original on 31 January 2022 . Retrieved 31 January 2022. a b c d "Nestlé prepares to scrap Lion bar as sales plummet". Marketing Week. 1 February 2007. Archived from the original on 8 February 2022 . Retrieved 8 February 2022. Puffed Rice Cereal: Nestlé Lion Bar includes puffed rice grains (which are possibly Kellogg's Rice Krispies) within the caramel layer, enhancing the overall crunchiness and giving it an extra layer of texture. Lion was first launched by Yorkshire confectionery company Rowntree's in Fawdon, Newcastle in 1976. [2] The production of Lion bars was moved to a factory in Dijon, France when it was bought by Swiss company Nestlé in 1988. [2] 2004–2007 [ edit ]Lion breakfast cereal is marketed as "The king of cereal" and contains a tasty combination of caramel and chocolate pieces. A single serving provides 39% whole grain and is a source of fibre and nine vitamins and minerals. However, the sugar content is high with around 7.5 grams of glucose in each serving, which is equal to two teaspoons, so it's not an entirely healthy option. a b "Lion's final roar?". Chronicle Live. 31 January 2007. Archived from the original on 10 February 2022 . Retrieved 8 February 2022.