I think the biggest success of parachute is through innovations, and that happened in a category like coconut oil, where there are very limited opportunities for innovation.

One of the major products under BOIL was Parachute oil. Since the consumer product segment was separated, Parachute oil came under the umbrella of Marico. Marico and Parachute was the brainchild of Harsh and defeat was not acceptable and there was no question of selling out. He was ready for a battle! All simple and nice things right? But the business behind the products like Parachute is not simple. It's filled with the number of games, the competition for leadership, and tactics. How did it begin? There is this thing about HUL that it has thrived on takeovers & acquisitions, its popular brands such as Brooke Bond, Ponds, Kwality, and more were all results of mergers & acquisitions. What's interesting is, the biggest strength Keki had was also corporate acquisitions. (This Jodi was made in heaven) Harsh replied by saying, “You know that we’re in the coconut oil market. We are serious about it. We have a far superior and deep penetrating distribution network. So, i'm giving you an opportunity to sell out”

Kumar, Abhineet (28 May 2013). "The game changes for Marico". Business Standard India . Retrieved 17 March 2021.

As of 2019–2020, the company generated a turnover of ₹7,315 crores. [7] Marico has 8 factories in India located at Puducherry, Perundurai, Kanjikode, Jalgaon, Paldhi, Dehradun, Baddi and Paonta Sahib. Cancer from mineral oil". British Medical Journal. 4 (5681): 443–4. 1969. doi: 10.1136/bmj.4.5681.443. PMC 1630563. PMID 5354827.The company expands with its first overseas manufacturing facility in Bangladesh. Marico acquires Mediker in the same year On the other hand, Hindustan Lever had an extensive sales & distribution network with the largest outlet reach among FMCG companies. Lever was huge in terms of reach and money.

The number one contributor in this growth was Parachute oil which had a 48% market share in the coconut oil segment one of the reasons for this success was, the product was already popular among customers since BOIL used to sell it. Marico Limited is an Indian multinational consumer goods company [6] providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and Africa. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. [7] [8]Below is a first-hand account from Mr. Mariwala during INSIGHT 2013. He talks about identifying your product and how innovative ideas and execution helped the Parachute brand leapfrog from a small entity to market leader. Remember what Keki said, ‘Marico will be a history’ had no meaning now. In fact, Nihar was on the verge of becoming history.

a b c Sreedhar, Vidya (5 May 2023). "Marico Q4 Results: Cons PAT rises 20% YoY to Rs 302 crore, sales growth muted". The Economic Times . Retrieved 27 June 2023. The fight with the Hindustan lever strengthened Marico & Parachute even more in terms of structure, marketing, and brand value and enhanced its reputation as a ‘fighter’ which stood against the acquisition major that lever was. The Bottom Line But as they say, nothing lasts forever. In the same year, Hindustan lever came into the picture, (We know this company as Hindustan Unilever or HUL now) one of the most reputed FMCG firms looking for expansion and also came along Keki Dadiseth, the newly appointed chairman of Hindustan Lever.Take a deep breath and think about your childhood, the memories of the first day of school, or the summer holidays, those silly fights with the siblings, and that bachpan ka ghar. There is no end to these memories and one among such is, Mummy ke hath ki oil-champi especially on those chilly winters! Saffola is essentially blended refined edible oil. It is marketed under the names of New Saffola, Tasty and Active. All of them contain blended vegetable oils in various ratios. The main type of oils which are blended include Rice bran oil, Kardi oil or Safflower oil, Corn oil and Soya oil.