Steeped in authentic American sports, New Era now has licenses for a range of sports, teams, and leagues. These include teams from the MLB, NFL, NBA. As well as European sports teams such as Tottenham Hotspur, Manchester United, McLaren F1, Alpine F1, Oracle Red Bull Racing, England Rugby, France Rugby, and sporting competitions such as The Open, Ryder Cup, and The Hundred. Though New Era has designed and manufactured baseball caps since the 1930s, when they provided the Cleveland Guardians with their home and road designs, it wasn’t until the 1950s that we introduced the modern 59FIFTY. Over the next three decades, the number of baseball teams wearing New Era designs continued to grow. By the early 1980s, New Era supplied caps to every team in the league. The New Era adjustable cap isn't limited to sports, though. It's also been the canvas on which some of the world's greatest artists, designers and musicians have expressed their unique creative visions. Through collaborations with hip hop heroes, innovative brands and other cultural heavyweights, we're constantly refreshing the 9FORTY range.

At New Era, we know what makes the perfect headwear. We have been doing so since 1920, when Ehrhardt Koch recreated the headwear fashion space and founded New Era Cap Company in Buffalo, New York. Throughout the years, New Era has dominated the baseball cap industry, supplying headwear to baseball teams since 1934 and going on to become the official on field headwear provider for the MLB. It was in this era that the iconic 59FIFTY fitted baseball cap was created. New Era now has licenses for a range of sports, teams, and leagues. The 59FIFTY range encompasses baseball caps for men and women, as well as kid’s baseball caps. Though the cap remains true to the original 59FIFTY, the design has gone through some significant changes. The leather sweatband has been phased out in favour of cotton. New, high-performance materials have been adopted and contrast undervisors are increasingly common. However, the 59FIFTY still boasts its famous, flat visor that can be curved to the wearer’s preferred shape and many fans insist that fitted comfort is far superior to that of any adjustable design. The perfect way to top off a carefully considered outfit, 9FORTY adjustable baseball caps are also a great grab-it-and-go accompaniment to your everyday wardrobe. On-trend, practical and supremely comfortable, the 9FORTY is an undeniable headwear classic that's regularly seen in streets, on the field and in the stadiums worldwide. As 59FIFTY fitted baseball caps continue to cement their place as one of the most influential contemporary headwear designs, the style is constantly refreshed and updated due to collaborations with contemporary artists, brands, innovators and fabric specialists. From projects with Jay-Z’s Paper Planes clothing label to eco-friendly Repreve® caps made with recycled fibre, New Era is pushing fitted baseball caps in exciting new directions, without ever forgetting what made the 59FIFTY so special in the first place.

Making its on-field debut in 1954, our 59FIFTY fitted baseball caps have earned their status as one of the most iconic and identifiable headwear designs of all time. Originally worn by baseball’s biggest stars in the sport’s most celebrated stadiums, 59FIFTY baseball caps remain the official cap of MLB but have also become a mainstay of modern streetwear fashion and culture. As well as 9FORTY headwear made specifically for women, we design men's adjustable caps and an array of sizes for children. With Infant, Toddler and Youth sizes available, you can always find the perfect cap for a family member, friend, or yourself. All our curved caps are manufactured to the highest standard and benefit from more than 100 years of New Era design experience.