The Heston from Waitrose range brought customers some iconic products; notably the hidden orange Christmas pudding and mince pies. Discover the fabulous festive food we’ll be serving up online and in store this year. Tempting turkeys, stunning centrepieces, dreamy desserts and all the trimmings – what will you choose? Christmas centrepieces and meaty mains Looking for a mince pie to nibble or a pudding to share? We’ve got a sleigh full of treats to sink your teeth into – like Florentine-inspired panettone, an old fashioned-flavoured Christmas pud and oh-so-crumbly mince pies.

mince pie tastes best? - CHOICE Which supermarket fruit mince pie tastes best? - CHOICE

But the Heston brand won’t be winding down without a final flourish and a new product for Easter, The Chocolate Dabbit. Ashley Jensen adds: “My favourite part of Christmas has always been the food, and all the wonderful occasions that come wrapped up in the festive season. It was an absolute pleasure to work with Waitrose on this year’s Christmas advert and I will definitely be making sure I have that truffle-infused prosciutto on my shopping list!” Martin George, our Customer Director, comments: “Food plays such a wonderful role in creating those special moments and we know how incredibly important this Christmas is to so many people, after we were unable to have all of our family and friends around us last year. We felt the feasting and celebrations deserved the spotlight in this year’s campaign because after all, the best bit of Christmas is the food.” No matter how many pigs in blankets you manage, there's always room for something sweet. Grab a (large) spoon for the likes of Tiramisu Torte and a tasty new Chocolate and Hazelnut Quenelle.From 7am on Tuesday 16 November, our Partners will be the first to see the advert before it launches on waitrose.com at 7:30am and on our social channels at 8am. According to a statement made by the retailer, products in the Heston from Waitrose range are set to disappear from the shelves in the coming months. If you love mince pies, then you’re not alone. In fact, the UK eats nearly 800 million of them each year. And budget retailer Aldi expects to sell over 180 thousand during the first week of launch alone! Nothing marks the beginning of Christmas like that first mouthful of mince pie – buttery, crumbly pastry filled with spiced mincemeat and a generous dash of booze for good measure. The GHI’s panel of experts and consumers tested 27 classic and gluten-free mince pies looking for rich, decadent bakes with a hearty filling and buttery crumb.

Best mince pies for Christmas 2023 UK, tried and tested Best mince pies for Christmas 2023 UK, tried and tested

Tis the season for treats galore! From figgy fudge to boozy baubles, our fabulously festive collection of naughty-but-nice nibbles and chocolates are made for party platters, gift giving and cosy nights at home. According to a statement made by the retailer, they will be taking product development in a new direction with its own team of development chefs and product developers. Waitrose is parting ways with Heston Blumenthal after a 12-year venture with the celebrity chef // The grocer said it would be taking its “product development in a new direction” under the leadership of Martyn Lee, its own executive chef. This year, inspired by Eccles cakes, they're covered in puff pastry that's laced withCheddar, Emmental and Italian hard cheese and inside you'll find a mix of vine fruits, figs, Bramley apple, ruby port, candied pears, nutmeg and ginger. We've been fans of the Heston mince pies up until now - is this a step too far? We'll definitely be trying them, though.

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Another added: "Was excited to try these more than different variant's in the past because of the ingredient's and the puff pasty twist. The fruit combination coupled with the cheeses go so well together, theres not too much festive spice going on which makes a change and the puss pastry elevates it. There are a light sweet tasty treat with a difference. As usual Heston from Waitrose does not disappoint! Thank You!" From secret feuds and sexy scandals to the biggest showbiz headlines - we're serving up a daily dose of gossip. Scene two depicts a group of carollers, which also includes Ashley, singing in a doorway and she describes the occasion as ‘pure joy’. She shortly produces a mouthwatering plate of truffle-infused prosciutto crudo and excitedly exclaims “but this is infused with truffle.” As part of our campaign, we’ll also be launching a number of product adverts* from Tuesday 16th November which will feature the places and processes behind our festive highlights - the hazelnut forests of Northern Italy to Heston’s test kitchen: After 12 years of culinary partnership, Waitrose will be ending the Heston from Waitrose range which saw him starring in TV adverts which helped boost sales.

Heston is bringing cheese-laced mince pies to the table this

Every year, there's this thing called "Christmas in July", where the big shops all parade their Christmas offerings for the year and it's always this time because of the longer time needed to plan print publications. It's been a little quieter this year than others, but Waitrose have just unveiled their Christmas offering, and Heston Blumenthal has made some rather dramatic changes to his mince pies.Our fun-filled advert, which has been created by adam&eveDDB, and shot by acclaimed comedy director Jeff Low, features a number of relatable Christmas scenes that Ashley Jensen trumps each time with Christmas food, from carolling to opening presents, hosting a Christmas party to enjoying a family Christmas feast. The scenes are infused with mischievous humour, with one featuring Jensen passing off Heston Blumenthal’s mince pies as her own before attempting to serve them to him, and provide a glimpse of some of this year’s festive favourites, including our Truffle Smoked Salmon, No.1 Truffle Prosciutto Crudo, Bronze Feathered Free Range Turkey, Heston Night Before Christmas Mince Pies, No.1 Fig, Honey & Walnut Christmas Pudding, Pork Apple & Calvados Stuffing, Gianduia Torta Da Festa and the festive classic, sprouts - but loaded with pancetta! Waitrose told The Times it would be taking its “product development in a new direction” under the leadership of Martyn Lee, its own executive chef. Piling your plate high with roast potatoes, red cabbage and pigs in blankets is one of the highlights of Christmas dinner. But how about adding something a little different into the mix with pork stuffing panettone, Brussels sprout gratin or hash browns in blankets? The final scene shows Ashley serving up a slice of Waitrose’s Gianduia Torta Da Festa on the gifted plate with the closing line, “Because the best bit of Christmas is the food”.

Have yourself a merry Christmas with festive favourites from

Throughout December, Jensen will go on to comment on some of the biggest Christmas TV moments, including First Dates at Christmas, Kirstie’s Handmade Christmas, and the John Lewis advert – telling us that these are all great, but the best bit of Christmas is really the food. Team behind the advert Centre your festive feast around our must-have mains. Keep it classic with our slow cooked turkey crown or opt for something deliciously different, like a cherry-glazed half leg of lamb.

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The opening scene features Ashley opening gifts with her family on Christmas morning where she is gifted with a handmade plate from her niece. Upon admiring the gift, it is shortly upstaged by a delicious salmon blini from her mother which Ashley proclaims “is the best part of Christmas.” Juicy raisins, crunchy nuts, tender ‘beef’ – our range of festive plant-based fare is bursting with texture and flavour. Discover vegan and vegetarian Christmas food you can rely on, whether it's for yourself or your guests.