Our wholesale USA PRIME Energy drinks contain 200mg of caffeine per serving. This is in contrast to the more readily available non-imported version which only contains 180mg. Sponsorship is the best way to get access to a large audience and gain instant visibility across multiple channels. In January 2023, the Ultimate Fighting Championship announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the mixed martial arts promotion company. [52] [53] Prime signed several athletes to sponsorships, including Alex Volkanovski and Israel Adesanya. [54] In February 2023, Prime was promoted in a Super Bowl LVII commercial. [55]

This has lead to a number of schools across Australia outright banning the products from their grounds. While the ingredients vary slightly from flavour to flavour, the two main ingredients in Prime Hydration are filtered water and coconut water from concentrate.

What actually is PRIME drink?

It's a thoughtful approach that caters to those who prefer a serene and consistent texture in their drinks, particularly suitable for moments of relaxation or during activities that require replenishment and focus. For example, people today are more health conscious, and Logan and KSI leverage that trend to frequently highlight healthy ingredients. The versatile fruity flavors also keep the customer interested and Prime in the news.

Citric acid plays a dual role. It acts as a natural preservative, extending the shelf life of PRIME drinks. Additionally, it provides a sour or tangy taste that balances the overall sweetness, creating a refreshing profile. Citric acid can also assist in the absorption of specific minerals. Dipotassium Phosphate While it has built a strong customer base with endorsements, it has mainly gained traction on social media with user-generated content. Prime has additionally named its product differently to appeal to the younger audience. With a creative twist of words like Glowberry and Mata Moon, it has set its products apart from regular beverages. a b c Pandey, Manish (January 27, 2023). "Prime drink: How KSI and Logan Paul made it so popular". BBC News. Archived from the original on January 29, 2023 . Retrieved January 30, 2023. a b DeLaire, Megan (December 21, 2022). "What to know about Prime Hydration, the expensive sports drink hyped on social media". CTVNews. Bell Media. Archived from the original on January 4, 2023 . Retrieved January 4, 2023.When you look at Prime Hydration’s core marketing strategies, you’ll notice they aren’t exactly unique or new. Social media is a powerful lead generation and nurturing platform. More than half of the world is on social media these days, and it’s an excellent marketing channel for brand promotion. KSI's Prime Hydration: Is It Worth the Hype?". Men's Health. January 13, 2023. Archived from the original on January 13, 2023 . Retrieved January 15, 2023.

Though sodium citrate's contribution goes beyond taste. As a buffering agent, it helps regulate the acidity of the drink. By maintaining the optimal pH level, sodium citrate ensures that PRIME tastes consistently good, regardless of the storage conditions or duration. Moreover, sodium citrate also assists in the absorption of water and replenishment of electrolytes, making it a beneficial addition to sports drinks like PRIME. How PRIME sweetened? Is their sugar in PRIME? Paul and KSI’s feud has been one of the most talked about topics in the online world for the past year.Logan Paul has established an extremely strong following on YouTube by posting content such as pranks, daily vlogs and music videos. It also contains no artificial colours or flavours, so you can rest assured that you’re getting the best possible nutrition. There is no doubt that these two stars will continue to interact with each other and entertain their millions of fans for years to come. Endorsement is another best marketing tactic Logan Paul and KSI employ to generate leads and convert buyers into loyal customers.