Cessario filed a trademark application for the term "Liquid Death" with the United States Patent and Trademark Office on July6, 2017.

Liquid Death water ‘open to UK sourcing’ in the future

Liquid Death elected to list its flavoured sparkling variants in the retailer as part a strategy to build as “a beverage company, not just a water company”, Cessario said. Liquid Death’s team subsequently contacted The Grocer to emphasise its desire to produce in market was “very much a long-term goal, and no decisions are made or imminent”. Whilst creating some pretty awesome marketing of their own, Liquid Death offers sustainability through 'canning' their water rather than bottling it!In February 2022, during Super Bowl LVI, the company released an advertisement featuring children enjoying the beverage with Judas Priest's song " Breaking the Law". Liquid Death is not sold inUK supermarkets (yet), but even thoughit’s not on the shelves of Sainsbury’s or Tesco, British brands would do well topay attention to this premium water brand that doesn’t play by the rules. In February 2020, the brand expanded into Whole Foods Market in the United States, [8] where according to Eater it became "the fastest-selling water brand on its shelves". Liquid Death, which donates a portion of its proceeds to non-profits fighting plastic pollution, said it was “committed to bringing fun to health and sustainability”. Well, for Liquid Death, it’s a case of sticking it in a fancy can and investing heavily in marketing.

Liquid Death made canned water cool - Creative Review How Liquid Death made canned water cool - Creative Review

But don't let their alternative branding fool you – behind the humour lies a commitment to quality and sustainability. Founded by former Daft Punk manager Pedro Winter in 2003, the legendary French record label is this year celebrating two decades of electronic music at its finest. It recently shifted production from Austria to the US – although its Austrian supplier “will continue to be our partner for the EU market”, said Liquid Death CEO Mike Cessario, adding that Europe had “always been on our roadmap”. Delaware native Mike Cessario, a graphic designer [13] was inspired to create Liquid Death after watching a Vans Warped Tour in 2009, in which concert goers would drink water out of Monster Energy cans to stay hydrated.In May 2020, the company released Greatest Hates, an album of death metal music created with lyrics from hate comments the company received online; [25] a second album of hate comments, described as "punk rock", was released in November.