Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as if she was in the field, grazing on grass Skye: Every adventurer needs a wise companion and Skye, which can rotate its head 360 degrees, will answer questions with either a yes (thumbs up) or no (thumbs down). Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as if she was in the field, grazing on grass

Raz: Like all cheeky monkeys, Raz is always up for a laugh – he’ll giggle as you move it up and down hammy (@iamhamesh) said: "I judge the economy on the price of freddos and the performance of john lewis. We're entering dark times lads." Raz: Like all cheeky monkeys, Raz is always up for a laugh – he’ll giggle as you move it up and down The main campaign goes live on 3rd August, and runs across OOH, VOD, social and online video. The media was managed by Carat and community management by Elvis.Oz: A panda who loves adventure. His head bobbles and wobbles as he jumps around on the quest for treasure.

Dave McDermott, brand manager at Mondelez International said: “Freddo is one of the UK’s most endearing and iconic characters, so we’re incredibly excited to launch Cadbury Freddo Treasures to the nation. Padi: A penguin from the south pole, Padi loves swimming; when he gets cold his magic symbol shows up, so try putting him in the freezer. Skye: Every adventurer needs a wise companion and Skye, who like real owls can rotate his head around, will answer questions with either a yes (thumbs up) or no (thumbs down).

Cadbury Freddo Plush Toy

Pip: A polar bear from the north pole, Pip loves swimming; be sure to keep an eye out for his magic sign when he’s in cold water

Cadbury has unveiled a new campaign to celebrate the launch of its new Cadbury Dairy Milk Freddo Treasures, Space range.

Cadbury Dairy Milk Freddo & Oreo Tractor Build Your Own Kit

Freddo Treasures contains 76 calories, making it in line with current Public Health England guidelines, which is to give children no more than two treats per day with a maximum of 100 calories each. Cadbury Dairy Milk Freddo Treasures on sale in Additionally, we know white chocolate sales are rising as shoppers look for new options when they’re looking for a treat. Cadbury Dairy Milk Treasures White will help give choice to those adult shoppers wanting to buy a different treat for others”. Additionally, we know white chocolate sales are rising as shoppers look for new options when they’re looking for a treat. Cadbury Dairy Milk Treasures White will help give choice to those adult shoppers wanting to buy a different treat for others.” ii] Cadbury Dairy Milk Treasures (milk chocolate) contains 76 calories and the white variant has 77 calories Jo: Super smart and witty – Jo the cat is always on the watch out for her friends. She is able to see danger in the dark as her eyes glow up in the dark so she can light the way for her friends at night

Treasures is comparable in price to Ferrero’s Kinder Surprise, the leading brand in the confectionery subcategory of rewards for younger children. The market had been “stale over the past few years” according to Freddo brand manager Dave McDermott. “There’s been a real absence of innovation.” Skye: Every adventurer needs a wise companion and Skye, who like real owls can rotate its head 360 degrees, will answer questions with either a yes (thumbs up) or no (thumbs down)

Cadbury Freddo Chocolate Bar (Box of 60)

Nicole Dudley, brand manager for Cadbury Dairy Milk Freddo at Mondelēz International, said: “Cadbury Dairy Milk Freddo Treasures has delivered tremendous success in its first year on shelf, as it was the number one NPD launch in Standard Chocolate in 2019 [iii]. We’re confident that the new Space range will continue the success of this incredible new product.